Mathabo Tlali

Co-produced award-winning radio shows, conceptualizing topics, researching, and sourcing expert contributors across current affairs, lifestyle, culture, and the creative sector.

Launched an online travel show tracking the cultural pulse of South Africa and strengthening multi-sectoral connections in the sector.

Partnered on the 'Making Reading Fun' literacy initiative, integrating literacy with civic education and impacting over 2000 children and families.

Founded and led a strategic creative and cultural advisory agency, designing digital campaigns, stakeholder engagement, and storytelling projects for organizations across Africa.

Served as cultural ambassador, amplifying the festival's message and socio-political impact through engaging digital content aligned with its communications strategy.

Led end-to-end pan-African multi-platform media campaign delivery across 15+ countries, managing a cross-functional team of 10.

Coordinated multi-market stakeholder management and conference execution, leading a cross-functional team of 8.

Advocated for a state-backed festival as an emerging site for interdisciplinary youth-led festival through digital content creation.

Curated digital experiences that highlighted key festival features, leading a team of 3 as creative director.

Led marketing and communications for a major symphony event, achieving 9 million campaign impressions and 123,000 daily engagements, managing a team of 5.

Enhanced audience engagement through live experiential activations, hosting, and culturally relevant programming across the cultural portfolio.

Coordinated on-the-ground logistics and post-event reporting for a sold-out 8,500-seat arena event with a budget of R2 million.

Managed brand partnerships and sponsorship outcomes, building relationships with corporate brands, artists, agencies, and cultural institutions.

Provided artist support to emerging artists, overseeing event assets, merchandise coordination, and content production.

Led project delivery for the Jakes Gerwel Fellowship, including flagship summits, program design, mentorship, and monitoring and evaluation.

Created a post-COVID digital campaign connecting audiences to live performance through 1-minute interviews, achieving over 12,000 organic impressions.

Designed and managed the 'This Is My Period, Periodt' campaign, impacting over 3000 learners with a budget of R250,000.

Executed integrated marketing and brand activation strategies for global brand campaigns, improving audience engagement through consumer insights.

Increased digital engagement and reach through content-led campaigns and cultural storytelling activations.

Professional Coaching Certification from The Strengths Institute, accredited by the International Coaching Federation.

Bachelor of Arts in Sociology and Drama from Rhodes University.