At Omnicom Global Solutions, I manage Amazon DSP and DV360/YouTube campaigns for a global consumer brand across two MENA markets. I run the campaign lifecycle, from setup and trafficking to optimization and client reporting.
During a peak promotional period, I delivered 15.0x ROAS on approximately $4Kâ$5K spend per market through bid, audience, and line-item optimization. I also took over the Amazon DSP account and now run it independently.
In applied digital marketing projects at Kraftshala, I worked on Meta Ads for a D2C apparel brand, increasing add-to-carts by 105% and reducing cost per add-to-cart by 51.9%. I also improved Google Search Ads performance and exceeded the impressions plan for an Amazon Ads home furnishing campaign.
My project work also includes building a 21-keyword SEO content cluster, running technical audits, and publishing briefs on WordPress. Before moving into digital marketing, I worked in insurance sales and relationship management.
