At Omnicom, I manage end-to-end Amazon DSP campaigns, from setup and audience targeting through trafficking, budget pacing, quality checks, and reporting. I analyze performance data to improve CTR, CPA, and ROAS while keeping delivery aligned with client goals.
Previously at Publicis Groupe, I executed programmatic campaigns across DV360, Amazon DSP, and The Trade Desk for full-funnel awareness, consideration, and performance objectives. I built retargeting and lookalike audiences, tracked budget delivery, and presented optimization insights in client meetings.
I also bring hands-on digital marketing experience in WordPress, SEO, SEM, Search and Display Ads, Facebook campaigns, and email marketing.
