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Rebecca Hinchcliffe

@rebeccahinchcliffe

A dedicated professional with 20+ years of experience in creative strategy, marketing, sales, sponsorship, and business development.

Canada
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What I'm looking for

Located in Ontario, Canada, I am looking for a hybrid or remote role. I am interested in roles that involve account management, partnership director, business development, content strategist, or content and copywriting.

An experienced professional in business development and building revenue pipelines, negotiating high-value contracts, and driving revenue across a variety of industries.

As the owner of Raleigh Park Marketing (RPM) since 2016, I have provided content strategist, branding and messaging, content writing and copywriter services for B2B clients, B2C clients, and agencies.

I enjoy being emerged in relationship building, networking, identifying opportunity, pipeline development, content development, and account management.

Experience

Work history, roles, and key accomplishments

RM
Current

Freelance Copywriter & Marketing Strategist

Raleigh Park Marketing

Apr 2018 - Present (8 years 6 months)

Combining relationship-building with hands-on marketing and content strategy expertise. Published writer in print and online publications, providing content strategy and copywriting services that connect with audiences to build and deepen relationships that drive revenue.

YS
Current

Sponsorship Director

Yorkville Exotic Car Show

Apr 2016 - Present (10 years 6 months)

Developing sponsorship pipeline, negotiating contracts, supporting sponsor activations and consistently raising $50-90K+ for the Yorkville Exotic Car Show in support of Melanoma Canada.

II

Digital Marketing Manager

Innovatia Technical Services Inc.

Dec 2022 - Jan 2025 (2 years 1 month)

Managed digital marketing initiatives for Innovatia. Managed database, website, SEO/AEO optmization, social channels, paid ads. Planned and developed content including articles, case studies, email campaigns, and decks.

Hinchtown logoHI

Operations Manager

Hinchtown

Dec 2011 - Dec 2022 (11 years)

Managed operations for Hinchtown. The role included developing the brand and building brand awareness through events, social media, fan club, events and engagement, a merchandise program, e-newsletters, website, and media.

Working with new and existing sponsors to plan, develop, and execute activations.

Education

Degrees, certifications, and relevant coursework

Trent University logoTU

Trent University

Bachelor with Honours, International Political Economy

1999 - 2003

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