Looking for a job

Ray Speers

@rayspeers

Message

I build print, direct mail, and digital advertising campaigns that drive growth.

Canada

Message

What I'm looking for

I'm looking to design, sell, and execute integrated print, direct mail, and digital campaigns that help businesses stand out, reach customers, and grow.

I've built and sold print, direct mail, and digital advertising campaigns for community media, publishers, and local businesses. At Metroland Media, I led major client accounts, achieved the highest local and combo market sales in 2015, and coordinated design, printing, and distribution for more than 14 million Adonis grocery flyers in 2019.

I'm currently supporting magazine advertising, print production, distribution planning, and sales at Preferred Publishing / Best Side Magazine. My work spans campaign design and execution, media planning, social media, email marketing, programmatic advertising, client service, and Canada Post direct mail solutions.

Experience

Work history, roles, and key accomplishments

Current

Senior Account Executive

Current

Preferred Publishing / Best Side Magazine

Mar 2025 - Present (1 year 6 months)

Handles marketing, print production, distribution, and magazine advertising sales, including Canada Post distribution planning and sales, customer service, and sales enablement.

Marketing Print Production Distribution Advertising Sales Canada Post Customer Service Sales Enablement

Marketing Consultant

Direct Response Media Group

Apr 2023 - Mar 2025 (1 year 11 months)

Provided turnkey Canada Post direct mail advertising solutions to help companies target customers and achieve growth goals, including design, printing, and delivery.

Direct Mail Advertising Canada Post Marketing Sales

Strategic Relationships & Marketing Manager

CryptoWeekly

May 2021 - Jan 2025 (3 years 8 months)

Focused on growing audience and customer reach through website content updates, social media posting, paid advertising management, guest speaker outreach, newsletter editorial writing, and advertising planning and sales.

Social Media Content Creation Paid Advertising Newsletter Writing Advertising Sales Bitcoin

Marketing & Communications Specialist

Studio PAVAS

Mar 2022 - Mar 2023 (1 year)

Managed marketing outreach, social media, website maintenance, email marketing, account service, program planning, and sales.

Marketing Social Media Management Website Maintenance Email Marketing Account Services Program Planning Sales

Senior Marketing Account Executive

Metroland Media

Jul 1996 - Jul 2020 (24 years)

Handled Mississauga's biggest clients, including school boards and City of Mississauga, and led a team of graphic designers in production of client advertising. Designed, printed, and distributed over 14 million weekly grocery flyers for Adonis in 2019.

Sales Account Management Print Advertising Design Distribution Team Leadership

Advertising and Marketing Representative

Oakville Beaver

Represented Canada's Best Community Newspaper CCNA 2000, providing advertising and marketing services.

Advertising Marketing Sales

Corporate Sales Account Executive

Metroland Media

Provided online and print advertising solutions to clients and their ad agencies.

Online Advertising Print Advertising Sales Account Management

Education

Degrees, certifications, and relevant coursework

CP Smartmail Marketing Data Solutions

Certificate, Marketing Data Solutions

2024 - 2024

Completed five certificate learning modules in marketing data solutions foundations.

Simpli.fi

Certificate, Programmatic Advertising

2018 - 2019

Completed advanced programmatic online advertising sales and campaign optimization training certificates.

Local Media Association

Certificate of Training, Online Advertising Sales

2018 - 2018

Completed online advertising sales training with a certificate in programmatic online display advertising.

New Revenue Solutions

Advanced Training, Marketing Business Acquisition

2013 - 2013

Engaged in a focused new business acquisition training and execution program, generating over 100 leads and closing over $350,000 in new annual campaigns.

IFIC Investment Funds Institute Canada

Qualification, Mutual Fund Investments

2008 - 2008

Qualified to advise on and sell mutual fund investments.

Mohawk College

Marketing Account Executive, Marketing

1995 - 1996

Activities and societies: Recognized by student union for highest sales contribution in 1996.

Served as Marketing Account Executive for Adline, Mohawk College Media, engaging daily with advertising clients.

Mohawk College

Diploma, Creative Advertising

1993 - 1996

Activities and societies: Completed two 3-month field placements in commissioned advertising sales at Metroland 1995-1996.

Completed a three-year Creative Advertising program covering radio, television, magazine, and newspaper ad scheduling, applied sales, marketing, and desktop publishing.