Open to opportunities

Ray Pilapil

@raypilapil

Message

Marketing executive driving brand growth through data-driven campaigns and lead generation.

Philippines

Message

What I'm looking for

I’m looking for a role where I can lead sales and marketing growth using data-driven strategy, modern marketing automation, and high-impact lead generation—while collaborating with stakeholders and mentoring a team to deliver measurable, scalable results.

I’m a dynamic marketing executive with 20+ years of experience driving brand growth, customer engagement, and measurable results. I build and lead high-performing teams while focusing on strategic campaigns that align with business goals.

In my recent role as Sales & Marketing Manager at Winners Import Export Corp., I spearheaded entry into new market segments and launched a digital transition through a Facebook & Instagram-based sales channel. I also orchestrated lead generation strategies that enhanced brand visibility and increased sales by ~25%, consistently improving how we attract customers—from hotels and restaurants to cafes and residential homes.

Earlier in my career, I strengthened customer and relationship capabilities through roles like Microsoft Account Chat Support and Senior Relationship Officer, where I handled complex support needs, updated CRM records, and evaluated client creditworthiness. Whether I’m analyzing data for risk and profitability or refining go-to-market execution, I bring disciplined execution, strong communication, and a results-first mindset.

Experience

Work history, roles, and key accomplishments

Sales & Marketing Manager

Winners Import Export Corp

May 2018 - Dec 2025 (7 years 7 months)

Spearheaded entry into new market segments and launched Facebook and Instagram-based sales channels to grow brand visibility and attract hotels, restaurants, cafés, and residential customers. Led lead-generation initiatives that increased sales by ~25%.

Lead Generation Facebook Ads Instagram Marketing Digital Campaigns Social Media Marketing Market Segmentation Stakeholder Management

Microsoft Account Chat Support

Convergys

Apr 2017 - May 2018 (1 year 1 month)

Provided real-time chat support for Microsoft account security, billing, and subscription issues, maintaining strong first-contact resolution. Updated CRM notes for account history and helped users recover hacked or compromised Microsoft, Outlook, and Xbox accounts while meeting CSAT/NPS targets.

Customer Support Chat Support Troubleshooting Microsoft Security Billing CRM CSAT NPS Account Recovery

Senior Relationship Officer

Dunia Finance LLC

Apr 2012 - Apr 2017 (5 years)

Evaluated client profiles and financial statements to determine creditworthiness and support profitability-focused decision-making. Managed portfolios and customer relationships while driving business development, revenue generation, credit analysis, and risk mitigation.

Credit Analysis Financial Statement Analysis Profitability Analysis Risk Mitigation Portfolio Management Relationship Management Business Development Revenue Generation Stakeholder Management

Sales & Marketing Manager

Winners Import Export Corp

Oct 2000 - Dec 2011 (11 years 2 months)

Drove global business development and managed international trade shows to support high-stakes relationship building. Led strategic marketing and brand positioning while supporting import and export activities.

International Trade Trade Show Management Business Development Strategic Marketing Positioning Relationship Management Logistics Coordination

Import & Export Facilitator

Aqualink Customs Brokerage

May 1999 - Sep 2000 (1 year 4 months)

Prepared regulatory documentation and supported customs compliance while solving operational problems and managing risks. Coordinated with stakeholders and handled logistics and shipping/airline coordination to support import/export processes.

Regulatory Compliance Risk Management Shipping Coordination Airlines Coordination Stakeholder Management Problem Solving