At Digital Ya, I lead a team of five developers and oversee project assignments and audits. I implemented generative AI tools in the workflow, increasing content creation efficiency and overall productivity by 60%.
At Isola Foods, I planned and executed digital strategies for brands including Osole Foods, Productos Renata, Olé Foods, Pasta Galo, Baterías GP, and Dafruta. Meta Ads campaigns achieved an average ROI of 70%, while creative work coordinated with the design team increased CTR by 40%.
At BTN Time, I directed digital strategy for CAT in Venezuela and Central America, Maral Joyeros, and Joyería Bellagio, increasing traffic by 50%. Seasonal campaigns drove sales growth of 30% during key commercial periods.
I also designed Stories content in Adobe Photoshop and prepared monthly performance reports using Meta Business Suite. My background includes a degree in Social Communication with a Corporate focus and further study in digital marketing management.
