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Laura López

@lauralpez2

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Creative Leader at Parameta, where I grew LinkedIn followers by 30%+ organically through targeted content strategies.

Colombia

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What I'm looking for

I'm seeking a brand that values creativity and innovation, where I can use my skills to elevate its digital presence and help achieve its goals.

At Parameta, I increased LinkedIn followers by 30%+ organically through targeted content strategies and refined brand positioning. I also led communications across five or more channels and developed change management and communication assets for 14+ international clients using the ADKAR methodology.

Previously, at Avvy Tech, I increased followers by 109% and executed LinkedIn Ads campaigns informed by analytics. At Grupo GELA, I directed community managers supporting nine luxury hospitality and lifestyle brands and developed influencer marketing campaigns.

Experience

Work history, roles, and key accomplishments

Current

Creative Leader

Current

Parameta

Feb 2025 - Present (1 year 8 months)

Increased LinkedIn following by 30%+ organically and led communications across 5+ channels. Defined creative direction and developed change management assets for international clients.

Social Media Strategy Content Strategy Branding LinkedIn Change Management ADKAR Adobe Illustrator Photoshop Premiere Pro Figma Meta Business Suite Canva

Content Specialist

Avvy Tech

Jul 2024 - Feb 2025 (7 months)

Developed data-driven strategies for B2B brand presence across social platforms, increasing followers by 109%. Executed LinkedIn Ads campaigns and delivered weekly performance reports to the CEO.

Social Media Strategy Content Strategy LinkedIn Ads Instagram TikTok LinkedIn Analytics Event Marketing Community Engagement

Digital Content Coordinator

Grupo GELA

Jan 2021 - Jul 2024 (3 years 6 months)

Directed a team of community managers for nine luxury brands and developed influencer marketing campaigns. Achieved measurable results using Meta Business Manager and Google Ads.

Team Leadership Influencer Marketing Meta Business Manager Google Ads Brand Strategy Content Strategy

Community Manager

Grupo GELA

Jan 2019 - Jan 2021 (2 years)

Designed and executed strategies for 6 luxury brands, boosting engagement and digital presence. Created compelling visuals and maintained consistent content schedules.

Social Media Strategy Content Creation Photography Video Data Analysis trend monitoring