Jose Gregorio Gerardino
@josegr1807
I grow retail communities and sales funnels through strategic content, Reels, and Meta Ads.
VenezuelaWhat I'm looking for
I've grown La Capital Store's Instagram community by 75% through organic content and Paid Media while managing the digital sales cycle and lead conversion from Meta advertising.
At Okinawa Textil, I supported Meta Business Suite campaigns, created educational and behind-the-scenes content, and connected Facebook and Instagram activity to in-person sales. For Shirtposting, I used social listening, memes, and high-impact Reels to engage niche audiences and drive catalog traffic.
As a freelance social media and brand strategist, I advise brands on digital identity, audience acquisition, and content-led growth. I also create and edit audiovisual content optimized for retention and reach across digital platforms.
Experience
Work history, roles, and key accomplishments
Freelance Social Media & Brand Strategist
Freelance
Apr 2026 - Present (4 months)
Advising brands on digital identity, audience acquisition, and content-driven growth strategies.
Social Media & Sales Specialist
La Capital Store
Jul 2023 - Dec 2025 (2 years 5 months)
Led Instagram growth strategy, achieving a 75% increase in community through organic content and paid media. Managed digital sales cycle and executed video production for engagement and conversion.
Created and edited audiovisual content optimized for digital platforms, prioritizing audience retention and adapting formats for different social channels.
Social Media Manager & Ad Strategist
Okinawa Textil
Feb 2022 - Dec 2024 (2 years 10 months)
Assisted in paid media management via Meta Business Suite, monitoring ad performance to drive traffic. Produced educational and behind-the-scenes content to humanize the brand and boost engagement.
Content & Sales Coordinator
Shirtposting
Jan 2023 - Sep 2023 (8 months)
Developed viral content strategies through social listening and memes, increasing brand authenticity and organic engagement. Produced high-impact Reels and managed direct sales funnel across digital channels.
Education
Degrees, certifications, and relevant coursework
Hubspot Academy
Certificate, Digital Advertising
Certificate in Digital Advertising from Hubspot Academy.
Hubspot Academy
Certificate, Digital Marketing
Certificate in Digital Marketing from Hubspot Academy.
Professional Certificate, Digital Marketing and E-commerce
Professional Certificate in Digital Marketing and E-commerce from Google.
Santa María University
Bachelor of Arts, Social Communication
2015 - 2021
Bachelor of Arts in Social Communication from Santa María University.
Tech stack
Software and tools used professionally
Availability
Location
VenezuelaAuthorized to work in
Social media
Job categories
Skills
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