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Rawy Makarem

@rawyalhakayat

SEO strategist crafting high-performing content ecosystems for brands across retail, tech, education, and energy sectors.

Spain

Message

What I'm looking for

I seek a dynamic role where I can leverage my SEO and content marketing skills to drive business growth and enhance online visibility.

I'm Rawy Makarem, a Digital Marketing & SEO Specialist with a strong technical foundation in Computer Engineering and a Master’s in Digital Marketing & e-Commerce from EAE Business School. Over the past few years, I’ve led SEO and digital marketing efforts for startups and agencies across the U.S., Latin America, and Europe—driving organic growth, optimizing digital experiences, and delivering measurable results.

At SpanishVIP, I built the content strategy and SEO infrastructure from the ground up, increasing organic traffic to account for 80% of total website visits. With Altegi, a U.S.-based investment startup, I implemented an SEO strategy that helped position them competitively in a niche financial space. Working with Wave Agencia Creativa in Paraguay, I localized SEO campaigns and optimized web architecture, boosting local search visibility significantly.

My approach is rooted in strategy, creativity, and data. I specialize in keyword research, content optimization, technical SEO, and cross-functional collaboration to create scalable, sustainable growth. Whether improving CTR through compelling meta content or leading audits to uncover performance gaps, my focus is always on driving results that matter.

Let’s build something impactful together.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing & SEO Specialist

Current

Bakertech Services

May 2025 - Present (9 months)

I lead digital and content strategy for a growing solar energy startup in Florida, building structured content systems, keyword architectures, and user‑focused messaging. I oversee the site redesign, UX improvements, analytics setup (GA4, GSC, GTM), create scalable landing page templates, run technical audits, and drive ongoing SEO and performance optimization.

Webflow Google Analytics Google Tag Manager Content Marketing Content Strategy Content Management Systems Content Management Content Development SEO SEO Strategy SEO Optimization SEO Strategies SEO Content Briefs SEO & Content SEO Research SEO Tracking SEO Reporting

Current

Digital Marketing/SEO Consultant

Current

Freelance

Sep 2023 - Present (2 years 5 months)

As a Digital Marketing and SEO Consultant, I develop and implement customized strategies to enhance market presence and visibility for clients. I conduct comprehensive website audits and analyze performance using tools like Google Analytics and Google Search Console.

SEO Digital Marketing Google Analytics Google Search Console Performance Analysis User Experience Strategy Development Content Strategy

Current

Freelance Market Research & Data Analyst

Current

Euromonitor

Jul 2023 - Present (2 years 7 months)

As part of Euromonitor's global contractor network, I contribute to project-based research that combines data analysis, fieldwork, and expert interviews. I provide market and competitive analysis by transforming raw data into actionable insights, helping clients understand market dynamics and supporting strategic decision-making and trend forecasting.

Market Research Market Analysis Data Analysis Insights Generation Insight Presentation Report Writing Report Preparation Consumer Insights

Content Marketing Manager

SpanishVIP

Aug 2020 - Jul 2023 (2 years 11 months)

Managed content marketing strategies, leading keyword research and SEO optimizations. Coordinated teams to create and publish content while analyzing performance for continuous improvement.

Content Marketing SEO Keyword Research Team Coordination Performance Analysis Content Strategy Blog Management Email Campaigns Social Media

Market Research Analyst

Lingua Versia Group

Dec 2019 - May 2020 (5 months)

Conducted market research to identify consumer preferences and business conditions. Analyzed data to assess market opportunities and compiled reports for strategic recommendations.

Market Research Data Analysis Consumer Insights Reporting Statistical Analysis Business Strategy Competitor Analysis Presentation Skills

Education

Degrees, certifications, and relevant coursework

EAE Business School

Master in Digital Marketing & e-Commerce, Digital Marketing & e-Commerce

2023 - 2024

With a minor in SEO, SEM, and Social Media Marketing, I built a strong foundation in digital marketing, focusing on customer relationships, e‑commerce growth, and digital communication. I gained expertise in customer acquisition, mobile marketing, and e‑commerce optimization, and learned to develop digital plans and efficient B2C/B2B service systems.

Los Andes University (Venezuela)

Bachelor of Arts, Music Performance, Classical Guitar

2008 - 2022

Activities and societies: ● Deputy Student Councilor at the ULA Music School Board. ● ULA Music School Student's Guild Secretary of Finance. ● Speaker and Logistical Support at the ExpoCarreras ULA 2012. ● Sound Engineer and Operator at the 4th & 5th “A Casa Abierta” Festival for the ULA Arts Faculty. ● Speaker at the 10th Annual ULA Research Conference on Art History.

Graduated with a BA in Musical Performance (Classical Guitar) under Prof. Carlos Oballos, with training in composition, analysis, non‑Western systems, counterpoint, harmony, and orchestration. Also participated in masterclasses with Lily Afshar, Aquiles Báez, and Pablo Camacaro.

Rafael Urdaneta University

Bachelor in Science, Computer Engineering

1998 - 2002

Activities and societies: URU Choral Society

As a computer engineer specializing in Systems Analysis and Networking, I apply advanced technology to solve problems and optimize resource utilization. I design, evaluate, and update IT and operating systems to ensure they meet organizational needs and deliver efficient, reliable service.