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Laura Rios SEO UserLU
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Laura Rios SEO User

@laurariosseouser

SEO & GEO Specialist at Principios Interactivos, improving client visibility with SEO and AI-search strategies.

Spain
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At Principios Interactivos, I develop SEO and GEO strategies for clients across e-commerce, medicine, pharmaceuticals, hospitality, and food. I optimize WordPress, Shopify, and WooCommerce sites, and create content for AI search visibility.

I conduct technical, on-page, and off-page audits, then turn reporting and data into actionable recommendations. I also manage Google Ads campaigns and multiple SEO and content workstreams.

Earlier, at V3rtice– Digital Communication Agency, I managed SEO strategies for client accounts, supported Google Ads and social ad campaigns, and prepared analytics reports. My background also includes digital marketing, multimedia production, and school communications.

Experience

Work history, roles, and key accomplishments

EO

Digital Marketing Assistant

Enley Abogados Online

Dec 2023 - Apr 2024 (4 months)

Conducted market research to identify growth opportunities and target audiences. Supported SEM strategies, worked with an external digital agency on campaign optimization, and supported performance analysis with GA4 and other analytics tools.

VA

Digital Marketing Strategy Assistant

V3rtice – Digital Communication Agency

Jul 2023 - Dec 2023 (5 months)

Managed and optimized SEO strategies for client accounts. Oversaw and built Google Ads and social ads campaigns, wrote high-converting copy, updated client websites on WordPress, and prepared analytics reports with GA4, Semrush, and Ahrefs.

DC

ICT Coordinator and Foreign Languages Teacher

Department of Education – Generalitat de Catalunya

Sep 2016 - Jun 2023 (6 years 9 months)

Developed and implemented a communication plan for the school. Led media-related projects, coordinated professionals from different areas, and handled IT incidents and digital communication needs.

BS

Assistant Export Manager

Beauty Rent, S.L.

Jan 2013 - Dec 2015 (2 years 11 months)

Supported commercial and administrative export proposals. Collaborated on multimedia projects for clients.

Education

Degrees, certifications, and relevant coursework

EU

EUNCET Business School (UPC)

Bachelor's Degree, Marketing and Communication

2020 - 2024

Pursued a Bachelor's Degree in Marketing and Communication, gaining a solid foundation in marketing principles and communication strategies.

IS

IPSI Sant Ignasi Sarrià

Higher Technical Diploma, Imaging (Audiovisuals)

2010 - 2012

Completed a Higher Technical Diploma in Imaging with a focus on audiovisuals, developing technical skills in visual media production.

UB

Universitat Autònoma de Barcelona

Teacher Training, Foreign Languages Teacher Training

2007 - 2010

Completed training as a Foreign Languages Teacher, acquiring pedagogical skills and language teaching methodologies.

RS

Rennert School

Advanced English Studies, English

Studied Advanced English, enhancing language proficiency and communication skills.

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