Open to opportunities

Patricia Hernández Simón

@patriciahernndezsimn

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Digital marketing specialist passionate about eCommerce and user experience.

Spain

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What I'm looking for

I am looking for a dynamic role in digital marketing where I can grow, innovate, and contribute to impactful projects.

I am a dedicated digital marketing specialist with a strong focus on eCommerce and user experience. My recent internship at Ar-Shelving, Grupo Aranía, allowed me to enhance my skills in optimizing product listings and improving organic rankings through effective keyword usage and HTML publishing. I thrive on analyzing user experiences and collaborating with teams to launch successful products in European marketplaces.

At Amadeus IT, I contributed to corporate strategy by conducting market analyses and creating insightful newsletters for over 25,000 employees. My role as a Marketing Assistant at Cámara de Comercio de Bilbao further honed my abilities in digital market analysis and SEO optimization, utilizing tools like Semrush and Google Trends to elevate brand visibility in foreign marketplaces. I am committed to leveraging my skills in CRM and marketing automation, gained through my postgraduate studies, to drive impactful marketing strategies.

Experience

Work history, roles, and key accomplishments

Especialista en Marketing Digital y Marketplace

Ar- Shelving, Grupo Aranía

Jan 2025 - Present (5 months)

Uploaded texts via Magento, utilizing optimized keywords to enhance organic ranking and published content through HTML code. Conducted user experience (UX) analysis and research, focusing on the purchase process and post-sales experience. Collaborated with the commercial team on the Marketplaces project, managing data and information through various PIMs for product launches.

Magento HTML Canva Hotjar Teams Word PowerPoint Excel

Competitive Intelligence

Amadeus IT

Sep 2023 - Present (1 year 9 months)

Supported company departments by providing critical insights into the travel industry to inform strategic decision-making. Conducted comprehensive market, trends, technology, and competitor analyses. Created and distributed daily, weekly, and bi-weekly newsletters to over 25,000 employees, editing HTML for content using Poppulo.

Teams Word Excel PowerPoint HTML Competitive Intelligence Market Analysis

Marketing Assistant

Cámara de Comercio de Bilbao

Sep 2022 - Present (2 years 9 months)

Assisted Basque companies in effectively positioning products and brands in foreign marketplaces, defining strategies and segmenting clients, competitors, and suppliers. Conducted digital market and competitor analysis using reports and tools like Semrush for SEO traffic, SEM, and backlinks. Performed web audits and selected high-traffic keywords to improve web presence on search engines, marketpl

SEMrush Excel Woorank Builtwith Google Trends Canva Google Meet PowerPoint SEO SEM Backlinks Keyword Research Web Analytics

Education

Degrees, certifications, and relevant coursework

ESIC University Business School

Postgraduate, CRM and Marketing Automation

Acquired expertise in CRM and marketing automation, focusing on practical application of tools within the Salesforce ecosystem. Gained proficiency in Salesforce Marketing Cloud and Pardot for effective customer relationship management.

University Camilo José Celá

Master, Decision Making and Innovation

Activities and societies: Subjects: Project Management, Negotiation, Decision-Making, Finance, Innovation and Change, Effective Communication, Team Leadership, Digital Capabilities and Strategy.

Undertook a Master's program taught entirely in English, covering critical business disciplines. Key subjects included Project Management, Negotiation, Finance, Innovation, and Digital Strategy, enhancing strategic decision-making and leadership skills.

Cámarabilbao University Business School (UPV/EHU)

Bachelor's, Business Management and Marketing

Activities and societies: Specialization in Marketing and Communication.

Completed a Bachelor's degree with a specialization in Marketing and Communication, providing a comprehensive foundation in business principles. The curriculum was delivered in Spanish, English, and French, fostering multilingual proficiency in a business context.

HELMO University

Erasmus Program, Business Management and Marketing

Participated in the Erasmus+ Exchange Program at HELMO University, enhancing international academic exposure. Coursework was conducted in both English and French, broadening linguistic and cultural competencies.

Vogue, Conde Nast College and Nebrija University

Certificate, Digital Marketing and Fashion & Luxury Communication

Completed a specialized course focusing on digital marketing strategies within the fashion and luxury sectors. Developed proficiency in customer journey analysis and web analytics for effective measurement and optimization of digital campaigns.