Open to opportunities

Ravinder kaur

@ravinderkaur2

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Brand strategist and market researcher driving consumer-led growth for global brands.

United Arab Emirates

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What I'm looking for

I seek a role where I can lead consumer insights and brand strategy, drive data-led growth, mentor teams, and work with cross-functional stakeholders in an impact-focused culture.

I am a Brand Strategist and Market Researcher with extensive experience across FMCG, automobile, personal care, healthcare, and e-commerce sectors. I have led consumer research projects using both qualitative and quantitative methods and worked with over 100 companies and 30+ global brands.

As a research leader, I have managed pan-India operations, conducted IDIs, FGDs, conjoint and regression analyses, and delivered syndicated reports and actionable insights to C-suite clients. I have also overseen product, packaging, and concept testing and organized car clinics for major automotive clients.

In commercial roles I have led teams, developed proposals, and improved business performance through data-driven strategies, including Google Ads, SEO, A/B testing, and partnerships that increased footfall and online orders. I was appointed the youngest Research Director and have mentored junior team members and interns.

I am detail-oriented, adaptable, and collaborative, focused on translating consumer insights into brand positioning and growth. I prioritize clear communication, stakeholder alignment, and measurable impact in every engagement.

Experience

Work history, roles, and key accomplishments

Current

Brand Strategist

Current

Hexa Cafe

Dec 2024 - Present (11 months)

Launched customer engagement initiatives and revamped menu offerings using survey-driven insights, A/B testing and partnerships, increasing footfall, repeat visits and online orders. Led digital marketing (Google Ads, SEO) and vendor negotiations to improve visibility and reduce costs.

Brand Strategy A B Testing Consumer Research Google Ads SEO Data Analysis

Business Development Manager

Oxigen Analytical Laboratories

Apr 2021 - Aug 2024 (3 years 4 months)

Oversaw development of analytical methods and led a sales team of 5–7, driving client proposals, stakeholder presentations and improved business performance through market and data analysis. Conducted patient interviews influencing product packaging and design.

Business Development Client Relations Team Leadership Market Analysis Proposal Writing Sales Strategy

Research Director

AZ Research Partners

Sep 2019 - Jan 2020 (4 months)

Managed pan-India product testing and brand health tracking across food, personal care and durables, applying advanced quantitative and qualitative methods to deliver actionable insights and client satisfaction.

PAN India Operations Qualitative Research Quantitative Analysis Thematic Analysis Project Management Pan India Operations Report Writing

Senior Research Manager

Market Sapience

Jun 2016 - Aug 2019 (3 years 2 months)

Led pan-India consumer research for FMCG Fortune brands, including product, packaging and concept testing, car clinics for automotive clients, and delivered topline reports and strategic recommendations to leadership.

Consumer Research Concept Tests Stakeholder Management Transcription Presentation