Roger Kayn

* Lead brand strategy, digital marketing initiatives and campaign direction across multiple projects.
* Manage brand positioning and digital communication across websites, paid media and social channels.
* Coordinate execution across marketing, creative, design, development and external partners.
* Develop growth-focused campaigns, digital experiences and customer-acquisition initiatives.
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* Managed digital marketing initiatives across paid media, SEO, landing pages and campaign execution.
* Planned and optimised Meta Ads and Google Ads campaigns.
* Supported lead generation, conversion-focused journeys and digital acquisition.
* Worked across creative, web and marketing functions to deliver integrated campaigns.
* Used analytics and reporting to identify optimisation opport

1. Executed campaigns across SEO, social media, paid media and website channels.

2. Supported campaign planning, content coordination and lead-generation activities.

3. Assisted with landing-page optimisation and campaign reporting.

4. Coordinated marketing activity across creative and digital teams.

• Conducted keyword research to identify high-traffic and relevant keywords for targeted website or webpage.
• Optimized website content, including title tags, meta descriptions, headers, and body copy to improve visibility and relevance for targeted keywords.
• Developed and implemented link building strategies to acquire high-quality, relevant backlinks to a website or webpage.
• Conducted techn