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Faryal Shahid

@faryalshahid

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Strategic growth leader specializing in consumer analytics, digital GTM and revenue-driving marketing strategies.

United Arab Emirates

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What I'm looking for

I seek a strategic role where I can translate consumer analytics into commercial growth, lead tool adoption and thought leadership, and scale data-driven GTM and D2C initiatives.

I am a strategic growth expert focused on consumer analytics and digital strategies across the MENA region, with deep experience driving revenue, ROI and ROAS for major clients. I have led adoption of marketing and audience tools, trained 500+ regional users, and built business use cases that increased utilization and revenue.

I spearheaded regional thought leadership initiatives, localized global consumer visions for practical regional use, and pioneered a growth-modeling framework for a global FMCG brand now approved for international rollout under my leadership. My work has delivered measurable gains — including large uplifts in attentive media metrics and a best-test ROAS of x13.

I bring hands-on GTM, D2C and omni-channel experience from agency, freelance and client-side roles, with strengths in stakeholder management, securing high-value deals, and scaling digital campaigns and e-commerce. I seek to contribute strategic leadership that transforms data-driven insights into commercial growth.

Experience

Work history, roles, and key accomplishments

Strategy Manager

Dentsu

Jan 2022 - Jan 2025 (3 years)

Led regional promotion and adoption of dentsu's Audience, Planning and Activation tools, driving increased utilization and revenue; pioneered growth modeling for a global FMCG brand that delivered improved attentive media metrics and a best-test ROAS of 13x. Coordinated thought leadership (Consumer Vision 2035), trained 500+ users, and contributed to winning multi-million dollar retainers.

Thought Leadership Stakeholder Management ROAS Training GTM Strategy

Freelance Strategist

Independent Contractor

Jan 2021 - Jan 2022 (1 year)

Delivered GTM, consumer insights and growth strategy for startups and agencies, increasing social engagement 5x for one client, securing a $500k sponsorship, and driving 30% MoM user growth for a $10m-funded startup. Provided e-commerce roadmaps, omni-channel segmentation and retained consulting for multiple clients across EMEA and North America.

GTM Strategy Consumer Insights Social Strategy Sponsorship Sales User Acquisition

Account Manager

Araby Ads

Jan 2019 - Jan 2021 (2 years)

Managed regional brand portfolios including Al Tayer and Al Shaya, scaled a luxury marketplace in KSA achieving 5x sales growth, led influencer campaigns generating $150K+ in seasonal revenue, and delivered D2C strategies that increased quarterly revenue.

Account Management D2C Influencer Marketing Campaign Management Revenue Growth Upselling Client Relations Market Expansion

Account Executive

We Are Social

Jan 2017 - Jan 2019 (2 years)

Provided creative strategy and production for 13+ clients across FMCG, automotive and tourism; led production on 6+ shoots and managed 20+ regional and international campaigns to deliver integrated social and creative solutions.

Creative Strategy Production Management Campaign Management Content Strategy Client Services Project Management

Education

Degrees, certifications, and relevant coursework

Murdoch University

Bachelor of Commerce, Marketing & Public Relations

2014 - 2017

Completed a Bachelor of Commerce with a double major in Marketing and Public Relations, focusing on consumer behaviour, marketing strategy, and communications.