Raunak User

I’m a results-driven Paid Advertising Specialist with 2+ years of hands-on experience planning, launching, and scaling paid campaigns across Google Ads and Meta Ads. I’m known for delivering measurable revenue growth by building full-funnel strategies that consistently improve ROAS and reduce CPA.

In my current role, I manage $35,000+/month in paid ad spend across 20+ Meta Ads and Google Ads accounts for Australian and US-based clients. I oversee the entire campaign lifecycle—strategy, planning, launch, optimisation, and execution—while maintaining strong performance through audience segmentation, creative testing, and budget allocation.

What sets my work apart is how I combine rigorous A/B testing with automation and AI-generated creative. I produce AI-generated ad creatives (video ads, carousels, single-image creatives) and implement Nexus automation workflows to streamline campaign management and reporting efficiency.

Previously, I built ad accounts from scratch, handling pixel setup, event tracking, custom audiences, and funnel-based segmentation. I’ve also led lead generation for premium real estate projects, using data-driven optimisation and WhatsApp automation to accelerate lead qualification and improve conversion outcomes.