Keshab Roy

Manage end-to-end Meta Ads campaigns for an Australian energy solutions company, including audience research, creative briefing, A/B testing, and performance reporting. Provide guidance to the creative team, run competitor analysis/media buying, and oversee full-funnel (awareness to conversion) funnel creation and retargeting.

Led performance and lead-generation campaigns across Meta and Google for clients in India, USA, and Malaysia. Delivered ROAS results through audience segmentation and lookalike targeting, and built marketing automation pipelines to streamline reporting and monitoring.

Managed SEO strategy and implementation, including on-page optimization, technical SEO audits, and content strategy. Also handled social media management and executed paid social and multi-industry digital marketing campaigns aligned to brand voice and performance targets.

Managed performance marketing and digital strategy for a UK-based research company across Google Ads, Meta, and LinkedIn to generate qualified leads and improve brand visibility. Owned keyword research, ad copywriting, display ad management, and conversion tracking implementation to optimize cost-per-acquisition.

Planned and executed offline marketing campaigns including events, print media, and field activations to drive regional brand awareness. Managed company social media handles to grow organic engagement and worked with internal teams on marketing collateral, promotional strategies, and customer outreach.

Earned a Bachelor of Commerce (B.Com) at Amity University, Noida from 2019 to 2022.