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Aarti Dahiya

@aartidahiya

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Google Ads Specialist with 3+ years of hands-on experience managing high-performance paid campaigns.

India

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What I'm looking for

I’m looking for a remote-friendly role where I can lead Google Ads strategy, scale performance across channels, and drive ROAS and CPA improvements through conversion tracking, testing, and data-led account optimization.

I’m a Google Ads Specialist with 3+ years of hands-on experience managing high-performance PPC campaigns across Search, Display, Shopping, and Performance Max for both local and international clients. I currently work as a Senior Google Ads Executive, leading campaign strategy and account management across multiple client accounts, with a strong focus on scaling performance while protecting efficiency.

I deliver results by improving Quality Scores, reducing CPA, and driving strong ROAS through data-driven optimisation—supported by in-depth account audits, keyword research, competitor analysis, and bid strategy/budget allocation. I also set up conversion tracking using Google Tag Manager and Google Analytics, use Google Looker Studio for client-facing reporting, and consistently improve outcomes through ad copy testing and A/B testing (including CTR and conversion lift).

Experience

Work history, roles, and key accomplishments

Senior Google Ads Executive

Yashraj Marketing

Aug 2025 - Jan 2026 (5 months)

Led Google Ads strategy and campaign management for multiple clients, managing Search, Shopping, Display, and Performance Max to scale results. Conducted account audits and implemented bid/budget strategies to maintain target CPA and improve ROAS, delivering client-ready reporting in Looker Studio.

Google Ads Performance Max Bidding Strategies CPA Optimization Audit Looker Studio

Google Ads Executive

Webindia Inc.

Jun 2023 - Jul 2025 (2 years 1 month)

Managed and optimized Google Ads for local and international clients across Search, Display, Shopping, and Performance Max, supporting monthly budgets from $1,000 to $20,000+. Improved CTR by 5–12%, lifted conversion rates by 15–25% via ad/landing A-B testing, and achieved 3–5X ROAS using conversion tracking (GTM/GA4) and CRO-focused optimization.

Google Ads Performance Max Conversion Tracking Keyword Research A B Testing

Digital Marketing Intern

Digital Sandip Academy

Aug 2022 - Jun 2023 (10 months)

Completed a digital marketing program and supported PPC campaign setup and optimization for multiple clients, including DSA, Fiscon Cabs, and India Bungy. Built campaigns and ad groups, optimized copy and landing pages for Search Engine Marketing, and delivered monthly PPC metrics and insight reports.

Google Ads Search Engine Marketing (SEM)Ad Copy Optimization Landing Page Optimization performance reporting