Raul Silva

I’m a Public Relations professional focused on branding and 360º strategic communication. With training in Organizational Communication, I combine creativity, analysis, and strategy to create brand value through clear positioning and consistent execution.

In my current role as a Branding Analyst, I’m responsible for major brands in Brazil and serve as the main liaison with headquarters in Taiwan, leading reporting and alignment meetings in English. I also lead licensing-driven campaign strategy, managing end-to-end work from creative development and franchise alignment to communication, media planning, and go-to-market planning.

Earlier roles strengthened my ability to plan, script, and produce multimedia content while managing communication projects from planning to execution. I developed and managed original, high-quality content across multiple channels, supported suppliers and third-party production processes, and used market research and benchmarking to identify trends and content opportunities.

Across internships and assistant-to-analyst progression, I’ve built hands-on experience in online and offline media planning, stakeholder relations, corporate events, and product launch coordination. I’m constantly seeking market trends and improvement opportunities to optimize investment, engagement, and measurable performance.