Open to opportunities

Rafael Coradini

@rafaelcoradini

Message

Marketing manager specializing in strategy, branding, and audiovisual production to maximize ROI.

Brazil

Message

What I'm looking for

I’m looking for a role where I can lead multichannel, 360° marketing strategy to optimize ROI—combining brand positioning, customer journey focus, social and email execution, and audiovisual production with marketing automation and data-driven analysis.

I’m a marketing manager and specialist with 20 years of experience creating and executing strategic plans that optimize results and ROI. I coordinate 360° campaigns (online and offline), manage social media, and deliver high-quality audiovisual production with a focus on measurable outcomes.

Over my career, I’ve organized more than 15 large-scale trade shows, including BGS and ExpoMusic, and I’ve built full-funnel advertising workflows from initial planning to qualitative result analysis. I also produce institutional videos and digital/print assets aligned with brand guidelines.

In recent roles, I’ve developed ROI-focused strategy at Korthfiber, while leading creative teams and managing social media and email marketing at EDIFIER. I’ve also directed advertising videos for multinational corporations and public figures as an Entrepreneur/Audiovisual Director, and I’ve brought market insights and POS strategy experience from earlier work supporting a Board of Directors.

Experience

Work history, roles, and key accomplishments

Marketing Analyst

Korthfiber

Dec 2021 - Mar 2026 (4 years 3 months)

Developed strategic planning to maximize Return on Investment (ROI) and coordinated advertising campaigns from initial planning through qualitative results analysis. Organized and supervised trade show participation (Feiplar 2022/2024, Fenasan 2025) and produced institutional videos and digital/print assets per brand guidelines.

Strategic Planning ROI Trade Shows Digital Assets Brand Guidelines

Entrepreneur & Audiovisual Director

StarWalker Produções

Jan 2020 - Aug 2021 (1 year 7 months)

Directed advertising videos for multinational corporations and public figures. Led audiovisual production work from creative direction through delivery of finished advertising materials.

Audiovisual production Advertising Video Production Commercial Video Delivery Post production Video Editing Quality Assurance Brand Conformant Creative

Marketing Coordinator & Art Director

Edifier

Oct 2014 - May 2020 (5 years 7 months)

Owned strategic marketing planning aligned with global brand objectives and led creative teams managing social media and email marketing efforts. Organized exhibition booths for major events (Brasil Game Show, ExpoMusic) and provided technical direction for product videos from filming to final editing.

Brand Strategy Creative Team Leadership Social Media Management Email Marketing Technical Direction Video Editing Event Planning

Marketing Coordinator

AgoraDigital ImpExp

Dec 2008 - Sep 2014 (5 years 9 months)

Promoted to Coordinator after 6 months and managed POS and social media strategies to increase engagement. Provided analytical support to the board of directors with market insights and trend analysis.

Point Of Sale (POS) Marketing Social Media Strategy Trend Analysis Marketing Coordination Campaign Execution Analytics Support