Open to opportunities

GIOVANNA GUEDES

@giovannaguedes

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Digital marketing and communications analyst with 5+ years driving CRM, e-commerce, and omnichannel growth.

Brazil

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What I'm looking for

I’m looking for a team where I can lead CRM, e-commerce, and omnichannel communication, combining social media and influencer strategy with data-driven paid media and email to deliver measurable ROI and stronger customer experiences.

I’m a Communications and Digital Marketing professional with 5+ years of experience across large companies and startups, leading rebranding and digital transformation initiatives tied to measurable customer outcomes. I’ve delivered work across CRM, e-commerce, and digital service channels, with a strong focus on performance, engagement, and brand positioning.

At TecBan, I built new omnichannel communication solutions by implementing chatbots for ATM inquiries, reducing phone support demand and wait times by 50% while improving customer experience. I also owned social media management and rebranding strategy—growing my Instagram audience by 12.5% and increasing reach by 458%—and led influencer marketing initiatives that drove 2,355% engagement growth through campaigns and content partnerships.

Previously at Unidas, I supported the launch of the first responsive e-commerce platform, contributing to a 113% YoY increase in transactions, and led CRM implementation by creating 12+ personalized customer journeys and segmented retail/institutional campaigns. I’m energized by collaborating with cross-functional and remote teams to execute clear communication strategies, paid media, and email marketing that keep brand voice consistent and results trackable.

Experience

Work history, roles, and key accomplishments

Au Pair & Cultural Exchange

Au Pair Program

Jan 2024 - Feb 2026 (2 years 1 month)

Managed full-time childcare responsibilities while adapting quickly to a new cultural context to strengthen flexibility and cross-cultural communication. Built relationships with host families and local communities and pursued content creation focused on international living, travel, and personal growth.

Childcare Cross Cultural Communication Time Management Problem Solving Interpersonal Skills Relationship Building Content Creation English Immersion

Communication Analyst

Tecban

Oct 2022 - Jan 2024 (1 year 3 months)

Implemented website and social media chatbots for ATM inquiries, reducing phone support demand and wait times by 50% while improving customer experience. Led rebranding and omnichannel social/influencer initiatives, including 12.5% Instagram audience growth and 458% reach increase.

Chatbot Social Media Management Influencer Marketing Paid Media Content Strategy ROI Measurement

Digital Marketing Analyst

Unidas - Rent a Car

Feb 2018 - Sep 2019 (1 year 7 months)

Supported the launch of the first responsive e-commerce platform, driving a 113% year-over-year increase in transactions (2018 vs. 2017). Led CRM implementation with 12+ personalized customer journeys and executed conversion-focused segmented retail/institutional campaigns.

CRM Implementation Customer Segmentation Email Marketing Content Marketing Performance Marketing Analytics Marketing Automation

Marketing Intern - Pilot

Meddy

Jan 2017 - Sep 2017 (8 months)

Contributed to product development through planning and sales launch, ensuring marketing and business alignment. Built and executed social media strategy and supported e-commerce development, including brand identity, website design input, and marketing collateral, guided by sales and customer behavior analysis.

Social Media Strategy Editorial Calendar Management Brand Identity E commerce Support Marketing Collateral Sales Analysis Content Creation Project Coordination