Chalhoub Group

For over 65 years, Chalhoub Group has stood as the foremost partner and creator of luxury experiences for customers across the Middle East. Founded on a deep, intimate understanding of the regional consumer and an extensive knowledge of the luxury market, the Group is dedicated to making every customer's interaction unforgettable. The journey began in 1955 with a single Christofle boutique in Damascus, Syria, born from the founders' passion to bring French elegance and savoir-faire to the region. This initial vision has since blossomed into a vast network, but the core mission remains: to build and nurture successful luxury brands by providing them with the tools and expertise to flourish. Every decision and strategy is implemented with the customer at its heart, ensuring that their needs and aspirations are not just met, but exceeded.

The modern consumer expects a seamless, personalized, and engaging experience, and Chalhoub Group delivers this by operating as a dynamic hybrid retailer. By integrating cutting-edge technology and innovation, the Group brings luxury to the fingertips of customers everywhere, whether they are shopping in one of the 750+ experiential retail stores, online, or via mobile apps. This customer-centric approach is supported by a robust ecosystem that includes distribution, marketing services, and a portfolio of over 300 international brands alongside eight of its own concepts like Level Shoes and Faces. Understanding that the modern luxury consumer seeks more than just a product, the Group focuses on creating holistic, memorable experiences that build long-lasting relationships. This is achieved through dedicated programs that analyze the customer journey, a market intelligence team providing strategic insights, and the MUSE loyalty program, all designed to transform the Group into a truly customer-first organization.