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Ranjeet Singh

@ranjeetsingh4

Country Manager at Acorn Marketing and Research Consultants who transitioned Indonesia to 100% tablet-enabled research.

At Acorn Marketing and Research Consultants, I manage the Indonesia office, with responsibility for P&L, revenue, operational efficiency, business development, and team development. I transitioned data gathering from pen and paper to 100% tablet-enabled in 2015.

Previously, at AMRB – MillwardBrown, I worked as Project Director on consumer research, including brand tracking and ad pre-testing. Earlier roles at TNS India Pvt. Ltd., ACNielsen ORG-MARG Pvt. Ltd., and IMRB International covered research projects across banking, telecom, FMCG, and other sectors.

Experience

Work history, roles, and key accomplishments

Current

Country Manager

Current

Acorn Marketing and Research Consultants

Feb 2016 - Present (10 years 8 months)

Independently managed the Indonesia office with P&L, revenue building, operational efficiency, and team development. Led a team of 12 researchers and 50 employees, delivering 8-10% revenue growth year on year.

Market Research P&L management Team Leadership Business Development Operational Efficiency Qualitative Research Quantitative Research

Assistant General Manager

Acorn Marketing and Research Consultants

Aug 2014 - Jan 2016 (1 year 5 months)

Supported the country manager in managing operations and business development for the Indonesia office.

Market Research Business Development Team Management

Research Director

Acorn Marketing and Research Consultants

Jun 2012 - Jul 2014 (2 years 1 month)

Directed research projects and managed client relationships for the Indonesia office.

Market Research Client Management Project Management

Project Director

AMRB – MillwardBrown

Jan 2008 - May 2012 (4 years 4 months)

Managed client relationships, project delivery, and business development for consumer research studies including brand tracking and ad pre-testing.

Market Research Client Servicing Project Management Brand Tracking Ad Pre Testing Team Management

Associate Project Director

TNS India Pvt. Ltd.

Sep 2006 - Nov 2007 (1 year 2 months)

Managed research projects including NeedScope studies, customer satisfaction, product/concept tests, and brand health studies.

Market Research Project Management Customer Satisfaction Brand Health Mystery Shopping

Client Service Executive

ACNielsen ORG-MARG Pvt. Ltd.

Mar 2004 - Sep 2006 (2 years 6 months)

Executed client service for research projects including product/concept tests, brand tracking, and syndicated studies in finance, telecom, and FMCG sectors.

Market Research Client Services Brand Tracking Syndicated Research Mystery Shopping

Research Executive

IMRB International

Jul 2003 - Feb 2004 (7 months)

Conducted brand tracking studies for the telecom sector.

Market Research Brand Tracking

Management Trainee

K.J. Somaiya Trust

Aug 2002 - Mar 2003 (7 months)

Prepared project proposals and raised funds for rural development and AIDS awareness projects. Coordinated community development projects and managed NGO relations.

Project Management Fundraising Community Development NGO Relations