Yoshua Wijaya
@yoshuawijaya
I’m a market research principal who turns research into actionable growth strategies across SEA e-commerce.
IndonesiaWhat I'm looking for
I’m a Market Research Principal focused on delivering market and user insights that help businesses compete and grow. I’ve led research work across Indonesia and Southeast Asia, consistently partnering with stakeholders from teams to C-level decision-makers.
At ByteDance Global E-Commerce Research Principal (SEA), I served as a subject matter expert for Tokopedia and TikTok Shop. I provide insights and recommendations based on market & user research, collaborate across departments to implement and improve insights, and continuously support stakeholders’ research needs to drive market competitiveness.
Earlier, as Market Research Principal for Tokopedia, I built market research team capabilities and owned end-to-end market research related activities. I created and improved data monitoring tools—internal dashboards and competitor intelligence data—while delivering recommendations to all stakeholders up to the C-level.
Before that, I managed client accounts and partnership initiatives as a Research and Business Development Manager at Snapcart, and I supported quantitative consumer insights at Nielsen (Indonesia). I bring a practical, research-to-execution mindset—covering proposal, questionnaire creation, reporting, and strategic positioning such as brand and product performance.
Experience
Work history, roles, and key accomplishments
Market Research Consultant
Freelance
Apr 2025 - Present (1 year 1 month)
Provided project-based market research services to individual and corporate clients in Indonesia. Delivered insights and recommendations to support client decision-making and business growth.
Served as a subject matter expert for ByteDance e-commerce business across Southeast Asia, including Tokopedia and TikTok Shop. Produced market and user research insights and recommendations for stakeholders across countries and teams, supporting continuous improvement of research applications.
Market Research Principal
Tokopedia
Oct 2021 - Feb 2024 (2 years 4 months)
Acted as a subject matter expert for Tokopedia market research, providing insights and recommendations to stakeholders up to C-level. Built internal market research team capabilities and developed data monitoring tools including internal dashboards and competitor intelligence.
Research and Business Dev Manager
Snapcart
Feb 2020 - Oct 2021 (1 year 8 months)
Managed custom research projects and partnerships for multinational clients across FMCG, consulting, digital media, e-commerce, and e-wallet sectors. Led market insight delivery to improve brand positioning and supported business growth through partnership exploration and sales pitches.
Delivered quantitative consumer insights for major companies in Indonesia across FMCG and telco, supporting product and brand positioning decisions. Managed end-to-end research delivery, including proposals, questionnaire creation, and report generation.
Education
Degrees, certifications, and relevant coursework
Institut Teknologi Bandung (ITB)
Master of Business Administration, Business Administration
2016 - 2018
Earned a Master of Business Administration (MBA) at the School of Business and Management.
Parahyangan Catholic University (UNPAR)
Bachelor's degree, Industrial Engineering
2011 - 2015
Completed a bachelor’s degree in Industrial Engineering.
Availability
Location
IndonesiaAuthorized to work in
Job categories
Skills
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