Open to opportunities

Nayla Aprilia Latukau

@naylaaprilialatukau

Message

I lead UX and market research to drive product strategy.

Indonesia

Message

What I'm looking for

I’m looking for a research leadership role where I can run qualitative and quantitative studies, mentor teams, and deliver actionable insights that shape product and CX decisions.

I’m a results-oriented Market & Product Researcher with 6 years of experience leading comprehensive qualitative and quantitative research projects across industry sectors. I manage studies from design to delivery, turning findings into actionable insights that guide product strategy and improve user experiences.

In my current role as a UX Research Section Head, I lead and mentor junior researchers while delivering qualitative and quantitative research for both digital and non-digital products. I interpret data, develop reports, and present recommendations to stakeholders, and I also conduct competitor analysis and benchmarking to support strategic initiatives.

Previously, I led qualitative research for local and international clients at Ipsos Indonesia and managed end-to-end research projects at SeaBank Indonesia, including designing research plans, questionnaires, and interview guides. Earlier at Kadence International, I oversaw project management end-to-end, moderated IDIs/FGDs and online community research, and collaborated with quantitative teams to integrate insights—always with clear communication to clients.

Experience

Work history, roles, and key accomplishments

Current

UX Research Section Head

Current

Bank Sinarmas

Dec 2023 - Present (2 years 6 months)

Led and mentored junior researchers to deliver comprehensive qualitative and quantitative studies across digital and non-digital products. Interpreted research data, produced reports, and presented actionable recommendations while driving competitor analysis and benchmarking to support strategic initiatives.

Qualitative Research Quantitative Research Research Design Data Analysis Report Writing Stakeholder Management Competitor Analysis Benchmarking User Experience Research

Qualitative Associate Research Manager

Ipsos Indonesia

Apr 2023 - Nov 2023 (7 months)

Led and mentored junior researchers executing qualitative research for diverse local and international clients across financial services and FMCG-related categories. Developed research proposals, methodologies, and budgets, and managed project timelines to ensure on-time deliverables.

Qualitative Research Research Methodology Budgeting Project Management Stakeholder Management Client Delivery Competitive Benchmarking

CX & UX Research Assistant Manager

Seabank Indonesia

Oct 2021 - Apr 2023 (1 year 6 months)

Managed end-to-end qualitative and quantitative research projects aligned with stakeholder needs, from planning through analysis and reporting. Designed research plans, questionnaires, and interview guides; produced findings for stakeholders and supported product development initiatives including product copywriting.

Qualitative Research Quantitative Research Research Planning Questionnaire Design Interview guides Data Analysis Report Writing

Qualitative Senior Research Executive

Kadence International

May 2019 - Oct 2021 (2 years 5 months)

Oversaw end-to-end research project delivery, including proposal development and tailored research plan design for clients. Conducted qualitative studies via IDIs, FGDs, and online communities, collaborated with quantitative teams, and delivered structured reports and presentations of findings.

Project Management Data Analysis Cross Functional Collaboration