Open to opportunities

Adlina Masyita

@adlinamasyita

Message

Strategic insights analyst with expertise in market research and analysis.

Indonesia

Message

What I'm looking for

I am looking for a role that allows me to leverage my research skills in a dynamic environment, focusing on strategic insights and data-driven decision-making.

I am a strategic and results-driven insights analyst with over four years of experience in research consulting and consumer insights. My proven track record includes delivering actionable market analysis, managing end-to-end research projects, and supporting strategic decision-making through data-driven insights. I am skilled in both primary and secondary research, and I possess strong business acumen, allowing me to work cross-functionally across global teams.

In my most recent role as a Senior Research Executive at theAsianparent Insights, I led comprehensive research projects across Southeast Asia, translating business objectives into robust methodologies and actionable insights. I have a passion for helping organizations navigate change through evidence-based strategies, and I thrive on presenting findings to C-level clients to advise on strategic marketing and product development decisions.

Experience

Work history, roles, and key accomplishments

Senior Research Executive

TheAsianparent Insights

Apr 2024 - Present (1 year 3 months)

Led end-to-end research projects across Southeast Asia, translating business objectives into robust methodologies and actionable insights. Presented findings to C-level clients and advised on strategic marketing and product development decisions.

Market Research Data Analysis Strategic Planning Project Management Client Management Business Development consumer behavior Product Development Marketing Strategy Cross Functional Team Leadership

Product Experience (PX) - Cognitive Data Science Intern

International Flavors & Fragrances

May 2022 - Present (3 years 2 months)

Developed internal learning platforms and research frameworks to bridge global and regional knowledge gaps. Applied human-centered design and data analytics (Power BI) to identify patterns in sensory and employee experience data.

Human Centered Design Data Analytics Power BI Strategic Planning Cognitive Science User Experience Data Visualization

Research Executive

Deka Insight

Dec 2018 - Present (6 years 7 months)

Delivered full-cycle market research for multinational clients, focusing on consumer behavior, UX, and innovation. Managed multiple projects simultaneously and coordinated across research, field, and data teams.

Market Research Quantitative Analysis User Journey Mapping Project Management Client Management Data Analysis consumer behavior UX Research Innovation Strategy

Education

Degrees, certifications, and relevant coursework

Tilburg University

Master's Degree in Economic Psychology, Economic Psychology

Completed a Master's degree focusing on the psychological aspects of economic behavior. Coursework included Money and Financial Behavior, The Psychology of Economics, Psychology and Marketing, and Consumer Analytics Using Big Data. Awarded the Orange Tulip and Holland Scholarships.

Gunadarma University

Bachelor's Degree in Psychology, Psychology

Grade: 3.82/4.00

Activities and societies: Coordinator of Psychology Laboratory, Teaching Assistant in Cognitive Psychology course

Obtained a Bachelor's degree in Psychology with a strong academic record. Gained practical experience as Coordinator of the Psychology Laboratory and as a Teaching Assistant in the Cognitive Psychology course.