Open to opportunities

Laminaria Maryanto

@laminariamaryanto

Message

Experienced Consumer Insights Manager with a passion for data-driven decisions.

Indonesia

Message

What I'm looking for

I am looking for a role that allows me to leverage my insights expertise in a dynamic environment, fostering collaboration and innovation.

I am a highly accomplished Consumer Insights Professional with over 17 years of experience in the telecommunications and FMCG sectors. My career has been dedicated to managing comprehensive research studies that align with business objectives, including strategic projects like Brand Health Tracking and Customer Satisfaction. I excel in both qualitative and quantitative methodologies, ensuring that insights are actionable and drive informed decision-making processes.

Throughout my career, I have collaborated with external research agencies and led internal projects to guarantee seamless execution. My expertise lies in translating complex data into clear, actionable insights that support strategic initiatives. I am a self-driven researcher committed to exceeding expectations and continuously developing my professional skills.

Experience

Work history, roles, and key accomplishments

Current

Market Knowledge & Insights Manager

Current

XL Axiata

Sep 2018 - Present (6 years 10 months)

Managed telco research studies to answer business objectives, encompassing strategic projects such as Brand Health Tracking & Customer Satisfaction or tactical projects such as Concept & Ad evaluation. Translated data into actionable insights to drive informed decision-making processes.

Market Research Consumer Insights Customer Satisfaction Project Management Data Analysis Strategic Planning Team Leadership

Quantitative Senior Research Manager

Nielsen

Nov 2016 - Sep 2018 (1 year 10 months)

Managed client-focused quantitative studies on tracking or ad hoc projects to fulfill client briefs. Led a team for client relationship and project execution, translating data into actionable insights and presenting findings to clients.

Quantitative Research Client Management Market Analysis consumer behavior Research Methodologies

Quantitative Account Manager

Millward Brown

Apr 2016 - Nov 2016 (7 months)

Managed FMCG tracking studies and led the team for client relationship and project execution. Interpreted data into actionable insights to support business decisions.

FMCG Research Account Management Team Leadership Consumer Insights

Quantitative Senior Research Manager

Kadence International

Aug 2012 - Apr 2016 (3 years 8 months)

Managed client-focused quantitative studies on tracking or ad hoc projects to fulfill client briefs. Led the team for client relationship and project execution, translating data into actionable insights and presenting findings to clients.

Quantitative Research Client Management Data Analysis Market Research Consumer Insights Presentation Skills

Marketing Analyst

Great Giant Pineapple

Sep 2011 - Jul 2012 (10 months)

Analyzed agri-data trends and crafted insightful reports. Published industry newsletters to disseminate key findings and market intelligence.

Data Analysis Report Writing Market Intelligence Agricultural Data Trend Analysis Newsletters

Consumer Insight Supervisor

McDonald's

Mar 2011 - Aug 2011 (5 months)

Conducted mystery shopping to benchmark against competitors and analyzed marketing campaign data to deliver insightful reports. Provided key insights to improve marketing strategies.

Mystery Shopping Competitive Analysis Data Reporting Consumer Insights Market Research

Quantitative Senior Research Executive

Synovate

Apr 2008 - Feb 2011 (2 years 10 months)

Managed end-to-end quantitative projects, encompassing client management, survey design, data analysis, and insightful report delivery. Ensured timely project execution through effective project management.