Mita Puspitasari
@mitapuspitasari
I turn market research and consumer insights into customer-centric strategies across Southeast Asia.
IndonesiaWhat I'm looking for
I've led market research and consumer insights across Grab, OVO, XL Axiata, GlaxoSmithKline, HSBC, and Nielsen, translating customer and market signals into strategic decisions.
At Grab, I led research for Grab Financial Group in Indonesia—including OVO and Superbank—and regional parcel delivery across Southeast Asia. My work has shaped new-product launches through CVP tests, concept tests, usage and attitude studies, Brand Health Tracking, NPS, and studies of customer and merchant motivations and barriers.
I've built and led insight teams, managed research budgets, partnered with agencies and analytics teams, and brought quantitative and qualitative evidence into quarterly planning, workshops, and senior-management decisions. I enjoy connecting consumer, shopper, retail, competitive, and internal data to help teams understand what is happening in the market and how to grow.
Experience
Work history, roles, and key accomplishments
Led market research for Grab Financial Group in Indonesia and parcel delivery regionally, shaping strategies for new product launches and providing insights to senior management.
Education
Degrees, certifications, and relevant coursework
University of Indonesia
Bachelor's Degree, Industrial Engineering
2001 - 2005
Grade: 3.41/4.00
Pursued a Bachelor's degree in Industrial Engineering, achieving a GPA of 3.41/4.00.
Tech stack
Software and tools used professionally
Availability
Location
IndonesiaAuthorized to work in
Job categories
Skills
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