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Randy Herawan

@randyherawan

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Commercial sales leader at Grab who led the team that first reached 3,000 GrabMart merchants in Indonesia.

Indonesia

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At Grab Indonesia, I led a 54-person commercial team that made our area the first in Indonesia to reach 3,000 GrabMart merchants. I also initiated a lead management system that head office refined and rolled out as the national standard.

I built CV Happy Eats Global from scratch into a four-brand, 16-outlet F&B business, reaching about $54,800 in average monthly gross revenue in 2025. I also closed eight franchise partnerships with $158,000 in partner investment.

Experience

Work history, roles, and key accomplishments

Founder & Director

CV Happy Eats Global

Jan 2021 - Dec 2026 (5 years 11 months)

Built a multi-brand F&B company from scratch, scaling to 4 brands and 16 outlets with a team of ~62. Achieved ~$54,800 average monthly gross revenue and closed 8 franchise partnerships totaling $158,000 in partner investment.

Franchise Development P&L management Team Leadership Ecommerce Marketplace Business Strategy

Area Sales Manager, GrabFood & GrabMart

Grab Indonesia

Oct 2021 - Oct 2023 (2 years)

Led a 54-person commercial team and was the first area in Indonesia to reach 3,000 GrabMart merchants within 6 months of launch. Designed a driver-led merchant acquisition program and initiated a lead management system adopted nationally.

Sales Management Merchant Acquisition Team Leadership Lead Management CRM Data Analysis

Sales City Manager

Grab Indonesia

Mar 2020 - Sep 2021 (1 year 6 months)

Managed commercial operations in West Java, leading a team of 54 and driving merchant acquisition and account management. Contributed to achieving significant growth in GrabMart merchant base.

Sales Management Merchant Acquisition Team Leadership Account Management

Regional Sales Development

PT Heavenly Nutrition Indonesia

Oct 2016 - Feb 2020 (3 years 4 months)

Built the campus channel to Rp 46 million in monthly sales, 230% of target, and grew annual revenue 30% by consolidating distribution. Led and coached a 13-person team and owned sales and financial targets across multiple channels.

Sales Strategy Channel Development Team Leadership P&L management Distribution Training

Marketing Promotion Executive

PT Nutrifood Indonesia

Oct 2014 - Jul 2016 (1 year 9 months)

Built two new channels in Bandung: HORECA and gyms/sports venues, achieving annual targets by partnering with the Indonesian Chef Association. Negotiated projects with decision-makers and built third-party partnerships for joint promotions.

Channel Development Partnership Management Negotiation Marketing

E-commerce Business & Marketing Development

PT Nutrifood Indonesia

Feb 2012 - Sep 2014 (2 years 7 months)

Grew L-Men online revenue by 50% by expanding into third-party marketplaces and ran the official L-Men online store. Coordinated cross-functional teams and conducted customer research.

Ecommerce Marketplace Management Digital Marketing Customer Research Project Coordination