Raman Pattabiraman

Increased MQLs by 30% through targeted Google Ads and LinkedIn campaigns. Achieved a 20% reduction in CPL by implementing A/B testing and continuous optimization strategies across channels.

Ran Google, LinkedIn, and Meta ads for D2C and e-commerce brands across India, MENA, and SEA, increasing qualified pipeline by 20%. Built HubSpot infrastructure and automation for accurate lead tracking and ROI reporting.

Increased MQLs by 30% through targeted Google Ads and LinkedIn campaigns and reduced CPL by 20% via A/B testing. Launched campaigns across APAC, MENA, and Europe, and delivered weekly QA and performance dashboards.

Drove 40% lead growth via paid social and search campaigns. Built Data Studio dashboards for conversion tracking and budget pacing.

Implemented pacing logic and audience refresh cycles for long-running Google and LinkedIn campaigns. Integrated Hotjar insights into landing page performance and built automation flows for MQL validation and sales handoffs.

Sourced new opportunities via outbound channels and engaged in customer relationship management, helping resolve service-related issues to maintain high client satisfaction and retention rates.

Pursued a Post Graduate Program in Management with a focus on Marketing from 2018 to 2020.

Completed a Bachelor of Engineering in Electronics and Communication Engineering from 2014 to 2018.