@arunprasath3
Performance marketing specialist across B2B SaaS and ecommerce who grew MRR by 150% at Zocket Technologies.
IndiaAt Zocket Technologies Pvt. Ltd, I revamped Google Search campaigns that increased leads 10x and grew MRR by 150% in two months. I also achieved 7.7X ROAS with Click-to-WhatsApp ads.
At Joseph Groups, I drove 300+ B2B leads per month across eight subsidiaries and reduced CPL by 31%. My experience spans paid media, lead generation, and campaign optimization across B2B SaaS, ecommerce, healthcare, and international markets.
Work history, roles, and key accomplishments
Joseph Groups
May 2025 - Feb 2026 (9 months)
Drove 300+ B2B leads per month across 8 subsidiaries via Google Ads, Meta Ads, and Apollo.io cold outreach, reducing CPL by 31%. Achieved 38% open rate and 14% reply rate on cold outreach, booking 40+ discovery calls per month.
GCE Group
May 2024 - Jan 2025 (8 months)
Reduced CAC by 18% through AI-powered instant form-filling popups and generated high-value B2B healthcare leads with an average lead value of ₹2L+. Boosted lead conversion rate by 32% via automated email drip campaigns and optimized LinkedIn Ads to reduce CPL by 22%.
Zocket Technologies Pvt. Ltd.
Jul 2023 - Feb 2024 (7 months)
Boosted MRR by 150% in 2 months by revamping Google Search campaigns, achieving a 10x increase in leads and MRR surge from ₹16L to ₹2.27Cr. Achieved 7.7X ROAS with Click-to-WhatsApp Ads and reduced Facebook Ads lead costs by 90% using memes and Lookalike Audiences.
Zippyy's Retail Ind Pvt. Ltd
Jan 2022 - Jun 2023 (1 year 5 months)
Led a successful rebranding campaign including a new website and optimized checkout page, achieving a 35% increase in conversions. Developed targeted Google Display campaigns with 40% lower CPA than industry average and executed Facebook/Instagram ads that generated 30% more sales than the previous month.
Degrees, certifications, and relevant coursework
Bachelor of Engineering, Mechanical Engineering
Grade: 8.29/10
Completed Bachelor of Engineering in Mechanical Engineering with a GPA of 8.29/10.
Software and tools used professionally
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