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Ralph User

@ralphuser1

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Marketing operations analyst who turns complex data into measurable growth.

Philippines

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What I'm looking for

I seek roles where I can own marketing operations, build dashboards and automations, optimize multi-channel performance, and scale measurable growth within collaborative, data-driven teams.

I am a marketing operations analyst and project manager with 3+ years of experience transforming complex marketing signals into actionable insights that drive ROI, efficiency, and faster execution.

I have led reporting, automation, and dashboarding efforts while supporting multi-channel teams—surfacing priorities, aligning execution, and building scalable workflows that deliver measurable growth.

My background includes optimizing Amazon PPC and DSP campaigns, managing large-scale YouTube ad spend, and improving client ROAS by up to 20% through creative and performance analysis.

I pair technical skills in analytics, AI/automation, and campaign management with strong project management and cross-functional coordination to deliver repeatable performance improvements.

Experience

Work history, roles, and key accomplishments

Marketing Operations Associate

Elix

Jan 2024 - Dec 2025 (1 year 11 months)

Turned complex marketing data into actionable insights, improving ROI, efficiency, and execution speed while supporting multi-channel teams and building scalable workflows that delivered measurable growth.

Marketing Analytics KPI Tracking Dashboarding GTM Stakeholder Management

Marketing Associate & Analyst

Kevin Cohen Consulting

Jan 2023 - Dec 2025 (2 years 11 months)

Analyzed performance marketing across channels to identify high-performing creatives and tactics, improving client ROAS by up to 20% through reporting, automation, and competitor/creative audits.

Performance Marketing Report Automation Competitor Analysis Creative Testing Dashboards A B Testing

Consultant

STRATH LLC

Jan 2021 - Dec 2023 (2 years 11 months)

Optimized Amazon PPC and account strategy using AI tools and bid management to drive 10–15% conversion lifts, and produced reporting, playbooks, and stakeholder-facing insights.

Amazon PPC PacVue Keepa Bid Management Reporting

Media Campaign Manager

Operations Center

Jan 2021 - Dec 2023 (2 years 11 months)

Managed $20M+ in YouTube ad spend for finance and retail, handling campaign setup, compliance, cross-functional coordination, and SOP refinement to ensure flawless execution.

YouTube Ads Google Ads Campaign Management Compliance SOPs Troubleshooting

Marketing Data Analyst

Coins.ph

Jan 2020 - Dec 2021 (1 year 11 months)

Analyzed acquisition and funnel performance to generate insights that improved conversion rates and guided marketing tactics and customer growth strategies.

Funnel Analysis Reporting Market Research GTM

Amazon Advertising Specialist

Omni Channel Solutions

Jan 2018 - Dec 2020 (2 years 11 months)

Managed Amazon PPC for 5+ brands across US, Canada, and UK with $50K–$180K monthly spend, implemented new ad strategies, built reporting frameworks, and mentored team members.

Amazon PPC Workflow Automation AI Tools Mentoring