Open to opportunities

Charlie Oracion

@charlieoracion

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Results-driven marketing automation expert with 17+ years of experience.

Philippines

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What I'm looking for

I seek a collaborative environment that values innovation and offers growth opportunities.

With over 17 years of experience in marketing automation and demand generation, I have honed my skills in project management, digital marketing, and sales. My journey has been marked by a commitment to excellence, particularly in leveraging Eloqua for integrated campaign management and data-driven strategy optimization. I thrive on process improvement and analytics, collaborating across functions to drive engagement and lead conversion.

After a refreshing career break in 2023, I am eager to bring my expertise back into the workforce. My previous roles at Emerson Electric allowed me to lead significant marketing automation initiatives, including the development of Eloqua templates and the integration of marketing technologies. I have a proven track record of optimizing lead management programs and enhancing database health, all while fostering a culture of collaboration and innovation.

I am passionate about creating impactful marketing strategies that resonate with target audiences. My goal is to contribute to a dynamic team where I can continue to grow professionally while driving measurable results through effective marketing automation practices.

Experience

Work history, roles, and key accomplishments

Senior Lead Administrator, Marketing Automation Systems

Emerson Electric (Asia) Ltd. ROHQ

Feb 2013 - May 2023 (10 years 3 months)

Led marketing automation initiatives, focusing on Eloqua and Oracle CRM. Managed campaign execution, process optimization, and analytics to enhance lead conversion and engagement. Collaborated cross-functionally to integrate marketing technologies and improve database management.

Eloqua CRM Marketing Automation Data Analysis Campaign Management Google Analytics Process Optimization Cross Functional Collaboration Reporting Lead Generation

Marketing Manager – Software, Network & Storage Category

OSRP, LLC – PC Mall (now Insight)

Nov 2006 - Nov 2012 (6 years)

Managed vendor relationships and marketing campaigns for software and technology products. Oversaw web management, inventory, and pricing strategies while collaborating with cross-functional teams to drive sales and customer engagement.

Vendor Management Marketing Campaigns Inventory Management Pricing Strategy Communication Performance Analysis

Outbound Sales Account Executive

OSRP, LLC – PC Mall (now Insight)

Dec 2005 - Sep 2006 (9 months)

Conducted outbound sales calls to small businesses, managing accounts and ensuring customer satisfaction. Achieved sales KPIs while providing tailored solutions and coordinating with internal teams for efficient service delivery.

Sales Account Management Customer Support Communication Performance Metrics Client Engagement Product Knowledge Relationship Building

Retail Sales Manager & Part-Owner

Simply 5 Prepaid Cards Center

Jul 2001 - May 2005 (3 years 10 months)

Managed retail operations for telecommunications products, overseeing sales, inventory, and customer service. Developed pricing strategies and trained staff to enhance customer interactions and sales performance.

Sales Strategy Inventory Management Customer Service Training Logistics Competitive Analysis Business Operations

Total Productive Maintenance (TPM) & Productivity Engineer I

Samsung Electro-Mechanics Philippines Corporation (SEMPHIL)

Jul 1999 - Jun 2001 (1 year 11 months)

Led TPM initiatives and productivity improvements in manufacturing. Collaborated with quality assurance to ensure compliance and optimized processes to enhance operational efficiency.

Productivity Quality Assurance Process Optimization Training Collaboration Audit Management

Education

Degrees, certifications, and relevant coursework

Mapua Institute of Technology

Bachelor of Science, Electronics & Communications Engineering

1994 - 1999

Bachelor of Science in Electronics & Communications Engineering. The program provided a comprehensive understanding of electronic systems, communication technologies, and engineering principles, preparing graduates for various roles in the electronics and telecommunications industries.