RJ Villanueva
@rjvillanueva
Results-driven SEM Specialist with expertise in digital advertising.
What I'm looking for
I am an experienced SEM Specialist currently working at Acquire BPO, where I focus on hands-on bid optimization to meet and exceed targets. Collaborating closely with the Performance Specialist, I support the execution and reporting of consumer SEM campaigns, while also contributing to the development of SEM restructure plans for FY23. My commitment to staying updated with the latest paid search best practices ensures that I deliver optimal results for my clients.
Previously, I worked as a Google Ads Specialist at EMAPTA Versatile Services Inc., where I was responsible for researching, setting up, managing, and optimizing Google Ads campaigns. My analytical skills allowed me to identify areas of opportunity and implement conversion rate optimization strategies effectively. I also have experience as a PPC Specialist at AffinityX, where I managed multiple Google Ads accounts for various small to medium businesses, ensuring that their advertising goals were met through data-driven insights and strategic recommendations.
Experience
Work history, roles, and key accomplishments
SEM Specialist
Acquire BPO - Hipages Group
Sep 2022 - Present (2 years 9 months)
Performed hands-on bid optimisation to meet and exceed targets. Supported the Performance Specialist with execution and reporting on consumer SEM campaigns, and contributed to building and executing SEM restructure plans.
Google Ads Specialist
Emapta Versatile Services Inc.
May 2022 - Aug 2022 (3 months)
Researched, set up, managed, and optimized Google Ads campaigns, focusing on increasing ROI for businesses. Conducted comprehensive keyword research and educated the team on potential strategies.
PPC Specialist
AffinityX
Sep 2020 - May 2022 (1 year 8 months)
Managed 20-30 Google Ads accounts for small to medium businesses across various industries. Handled proposals for new PPC accounts, monitored daily costs, and conducted optimization efforts.
Sr. Content Moderator - Escalations
IStaff Solutions Inc. - Reflex Media
Apr 2018 - Feb 2020 (1 year 10 months)
Moderated profiles from escalations, providing insights and contributions towards customer profile outlines. Dealt with various content types, adapting as necessary for moderation needs.
Education
Degrees, certifications, and relevant coursework
Trinity University of Asia
Bachelor of Arts, Communication
Studied communication theories and practices, media production, and public relations. Developed strong analytical and communication skills essential for various media-related fields.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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