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Angelito Docena

@angelitodocena

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Results-driven Amazon PPC Campaign Manager with 8 years of experience.

Philippines

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What I'm looking for

I am looking for a role that challenges my skills in PPC management and allows for professional growth within a dynamic e-commerce environment.

I am an Amazon PPC Campaign Manager with over 8 years of experience in optimizing paid advertising strategies for e-commerce brands. My expertise lies in increasing ROAS and reducing ACoS while scaling ad campaigns across various Amazon marketplaces. I have a proven track record of managing large ad budgets, implementing automation tools, and staying ahead of Amazon's evolving ad platform.

Throughout my career, I have successfully managed product launches with aggressive PPC strategies, securing top-ranking ad placements. I have developed and executed PPC strategies that enhance brand visibility and improve conversion rates. My analytical skills allow me to conduct in-depth keyword research, bid adjustments, and A/B testing to maximize campaign performance, ensuring continuous growth and profitability for my clients.

Experience

Work history, roles, and key accomplishments

Amazon PPC Campaign Manager

Protiga Company Limited

Jan 2016 - Apr 2024 (8 years 3 months)

Results-driven Amazon PPC Campaign Manager with 8 years of experience optimizing paid advertising strategies for e-commerce brands. Managed and optimized campaigns with budgets exceeding $100,000 per month, improving ROAS and reducing ACoS. Skilled in keyword research, bid optimization, and data-driven strategies to maximize sales.

ACoS Optimization Keyword Research Bid Management Campaign Strategy Data Analytics

Education

Degrees, certifications, and relevant coursework

Eastern Samar State University

Associate in Computer, Computer Science

1997 - 2000

Studied data analytics and performance reporting, focusing on conversion rate optimization, Amazon SEO, and listing optimization. Gained skills in advertising automation and scripts, preparing for a career in e-commerce and digital marketing.