April Berden Ulanday

Managed day-to-day marketing campaign operations, collaborating with global teams to refine campaign requirements and build programs in Marketo. Ensured data integrity through normalization programs and provided ad-hoc reporting from Marketo and Salesforce.

Assisted with day-to-day marketing operations, building and optimizing campaigns across various channels including email, nurture, and events. Implemented marketing automation paths and managed the Marketo database while ensuring data protection compliance.

Governed business rules and performed regular data management activities, monitoring data quality KPIs and leading improvement action plans. Identified future data migration needs and managed user data quality and Salesforce updates.

Supported global go-to-market engine by providing reporting and analytics to drive corporate and local strategies. Maintained and created documentation for best practices and developed reports and dashboards to monitor data quality and integrity.

Supported Marketing and Sales Operations by working on ad-hoc projects to improve data quality. Managed data via manual and automated methods, researching and prospecting qualified leads, and performing GDPR compliance.

Completed a Bachelor of Science in Business Administration with a major in International Business. The curriculum focused on global business practices and international market dynamics.