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Rakshita Kapoor

@rakshitakapoor

Message

Consumer insights and marketing analytics leader at Capgemini who improved reporting turnaround time by 30%.

India

Message

At Capgemini Technology Ltd., I manage a consumer insights and analytics program for a leading FMCG brand, turning consumer, market, and competitive intelligence into recommendations for marketing, product, and commercial decisions.

I use social listening, digital analytics, and Voice of Customer insights to track trends and brand sentiment. My work reduced insight turnaround time by 30%.

I also supported product launches with market sizing, concept testing, demand forecasting, and competitive benchmarking. I used SQL and Power BI to bring consumer, social, and market intelligence into executive dashboards.

Earlier, at Prudential Global Services, Germin8 Solutions, and Media Mosaic, I worked across social listening, competitive intelligence, online reputation management, and digital campaigns. I hold a Microsoft Certified Power BI Data Analyst (PL-300) certification, along with certifications in SQL for Data Analytics, Meta digital marketing, and Google Analytics 4.

Experience

Work history, roles, and key accomplishments

Current

Project Lead - Consumer & Marketing

Current

Capgemini Technology Ltd.

Feb 2019 - Present (7 years 8 months)

Managed consumer insights and analytics program for a leading FMCG brand, delivering strategic recommendations that influenced marketing, product, and commercial decisions. Conducted consumer segmentation, journey mapping, and behavioral analysis, and reduced insight turnaround time by 30%.

Consumer Insights Marketing Analytics Segmentation Customer Journey Mapping Social Listening Digital Analytics Voice Of Customer SQL Power BI Data Visualization Market Sizing Concept Testing Demand Forecasting Competitive Benchmarking Executive Dashboards Project Management

Current

Project Lead - Consumer & Marketing

Current

Capgemini Technology Ltd.

Feb 2019 - Present (7 years 8 months)

Managed consumer insights and analytics programs for a leading FMCG brand, delivering strategic recommendations that influenced marketing, product, and commercial decisions. Reduced insight turnaround time by 30% and reporting effort by 40% through dashboards and automation.

Consumer Insights Market Research Segmentation Customer Journey Mapping Social Listening Digital Analytics SQL Power BI Data Visualization Project Management

Social Media Analyst

Prudential Global Services

Nov 2016 - Feb 2019 (2 years 3 months)

Delivered social listening and competitive intelligence programs, providing actionable insights on consumer sentiment, trends, and brand performance. Supported the launch of Prudential UK's social media presence through audience analysis and content insights.

Social Listening Competitive Intelligence Brand Monitoring Data Analysis Taxonomy Management Digital Analytics

Social Media Analyst

Prudential Global Services

Nov 2016 - Feb 2019 (2 years 3 months)

Delivered social listening and competitive intelligence programs, providing actionable insights on consumer sentiment, trends, and brand performance. Monitored brand health and share of voice across social and digital channels.

Social Listening Competitive Intelligence Brand Monitoring Data Extraction Data Cleaning Taxonomy Management Social Media Analytics Digital Listening

Social Media Executive

Germin8 Solutions

Sep 2014 - Nov 2016 (2 years 2 months)

Managed ORM and brand reputation programs for enterprise BFSI clients across digital and social channels. Monitored brand sentiment and customer feedback to identify reputation risks and opportunities.

Online Reputation Management Social Media Monitoring Crisis Management Customer Relationship Management

Social Media Executive

Germin8 Solutions

Sep 2014 - Nov 2016 (2 years 2 months)

Online Reputation Management Brand Monitoring Crisis Monitoring Issue escalation Customer Relationship Management Social Media Analytics

Social Media Executive

Media Mosaic

Sep 2013 - Sep 2014 (1 year)

Managed content calendars and scheduled content across social, email, CRM, and mobile channels. Created and published content to support brand awareness, engagement, and lead generation campaigns.

Content Management Social Media Marketing Campaign Management Digital Marketing Reporting

Social Media Executive

Media Mosaic

Sep 2013 - Sep 2014 (1 year)

Managed content calendars and scheduled content across social, email, CRM, and mobile channels. Created and published content to support brand awareness, engagement, and lead generation campaigns.

Content Management Social Media Marketing Email Marketing CRM Campaign Management Performance Monitoring Client Reporting