Shobhnam Tewatia
@shobhnamtewatia
I turn social listening and campaign data into actionable brand strategy.
IndiaWhat I'm looking for
I've monitored global media and brand conversations at McCormick & Company, using Brandwatch, Talkwalker, Google Analytics, and GA360 to surface sentiment shifts, emerging issues, competitive coverage, and communication insights. I create monthly and quarterly scorecards, build monitoring dashboards and Boolean queries, and standardize crisis-escalation SOPs.
Previously, I analyzed social campaigns at JLL India and supported Nestlé social media strategy at Concentrix, translating engagement, reach, conversion, volume, and sentiment data into stakeholder-ready reports. I also optimized Google Ads, PPC, and display campaigns at WNS Global Services to improve ROI for the USA market.
Experience
Work history, roles, and key accomplishments
Monitored global media across social platforms, news, and forums to identify sentiment shifts and emerging brand issues. Generated comprehensive media scorecards and managed digital performance reporting via Google Analytics.
Digital Marketing Analyst
JLL India
Mar 2023 - Jan 2025 (1 year 10 months)
Analyzed social media campaign performance and provided actionable recommendations to stakeholders. Facilitated knowledge sessions and reported on key metrics including engagement, reach, and conversions.
Executed social media strategies for Nestle as a Subject Matter Expert. Delivered data-driven insights on volume trends, sentiment analysis, and emerging patterns.
Managed Google-related projects, optimizing ad campaigns to increase ROI for the USA market. Drove online marketing campaigns using Google Ads and analyzed PPC and display campaigns.
Managed international client accounts, specifically Etisalat. Resolved customer queries and complaints while recommending ideal service plans and developing sales strategies.
Education
Degrees, certifications, and relevant coursework
Delhi University
Bachelor of Commerce, Commerce
Bachelor of Commerce degree from Delhi University, completed in 2015.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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