At Theobroma, I built and developed the B2B business from the ground up, defining its go-to-market strategy, target segments, customer acquisition approach, and sales channels.
I established the B2B sales process from lead generation and pipeline management through client acquisition, onboarding, order fulfilment, and account management. I also led a five-member sales function, setting team responsibilities, KPIs, and performance processes.
At Coffee Day Beverages, I drove B2B and FMCG sales growth, contributing to 20% year-on-year revenue growth and securing more than 150 new machine placements annually. I managed a portfolio of 1,300+ vending machines and a distributor network of 18 partners.
I also negotiated contract renewals for more than 300 clients at Coffee Day Beverages. Earlier, as a CRM Intern at Maier Vidorno, I researched and analyzed client data, cleaned a database of over 300 clients, and contacted more than 100 clients for feedback.
