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Rajni Choudhary

@rajnichoudhary

Digital Analytics Senior Manager at Dentsu X who automated Dabur India reporting, cutting manual effort by 85%.

At Dentsu X, I led Suzuki Motor Corporation’s GA4 migration, including enhanced ecommerce and event tracking, while maintaining uninterrupted reporting.

I automated Dabur India reporting in Looker Studio, cutting manual effort by 85%. I also built executive Power BI dashboards for McCain Foods and LG, and designed attribution frameworks that improved media efficiency by 15–25%.

Previously, at Mediotix, I worked across a portfolio of 25+ websites and delivered data-insight projects that helped double transactions. Funnel analysis and optimisation reduced checkout abandonment from 65% to 30%.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Digital Analytics

Current

Dentsu X

Sep 2022 - Present (4 years 1 month)

Led end-to-end GA4 migration for Suzuki Motor Corporation, built executive Power BI dashboards for McCain Foods and LG, and automated Dabur India reporting in Looker Studio, cutting manual effort by 85%. Designed attribution frameworks delivering 15–25% media-efficiency gains and introduced AI-assisted reporting.

GA4 Google Tag Manager Power BI Looker Attribution Modeling DataLayer Architecture AI Assisted Reporting Anomaly Detection SQL BigQuery

Manager, Digital Analytics

Mediotix

Nov 2019 - Aug 2022 (2 years 9 months)

Directed web analytics and research across a 25+ website portfolio, including PVR Cinemas. Delivered 15 data-insight projects driving a 2X increase in transactions and reduced checkout abandonment from 65% to 30% through funnel analysis and optimisation.

Web Analytics Funnel Analysis Conversion Rate Optimization Data Insights Google Analytics

Senior Executive, Analytics

DWAO (Digital Web & Optimization)

Sep 2018 - Oct 2019 (1 year 1 month)

Lifted qualified leads by 20% via enhanced-ecommerce and goal-tracking implementation. Built automated Looker Studio dashboards, cutting manual reporting time by 90%.

Enhanced ECommerce Tracking Goal Tracking Looker Lead Generation Report Automation