Vinod Kumar

Acted as a trusted advisor to global leadership, using deep-dive analytics to inform multi-year roadmaps and investment priorities, contributing to a $250M revenue goal. Integrated GenAI Analytics Agents to automate data mining, reducing time-to-insight by 40% and driving a 20% conversion lift through targeted cross-channel experiences.

Shifted organizational focus toward a data-first approach by implementing automated reporting, increasing weekly A/B testing volume by 15%. Directed analytics for a 10-member squad, resulting in a 25% increase in user retention and a 40% lift in CTR for primary digital touchpoints.

Led multivariate testing and deep-dive UX research that identified friction points in the booking/purchase funnel, contributing to a $200M+ annual revenue increase. Partnered with merchandising and tech leadership to define measurement frameworks, boosting eCommerce revenue by 35%.

Directed the strategic migration from Webtrends to Adobe Launch, improving data accuracy and tracking capabilities for enterprise clients. Developed complex Tableau dashboards that reduced reporting turnaround by 50%, connecting marketing insights directly to business outcomes.

Utilized Adobe Analytics to monitor campaign performance and provide actionable insights that drove a 20% increase in traffic and revenue.

Pursued a Bachelor of Technology in Computer Science and Engineering at DRK Institute of Science and Technology, Hyderabad.