
rajesh bahrti
@rajeshbahrti
Marketing Operations leader at APO Group who built a scalable HubSpot campaign system and turned pipeline data into leadership decisions.
What I'm looking for
At Leena AI, I designed and launched a scalable HubSpot campaign system from the ground up, creating a repeatable, data-driven framework for campaign execution. I also rebuilt broken workflows to improve pipeline data quality and give marketing and sales leadership reliable visibility into funnel performance.
At Amagi Corporation, I built executive dashboards in Salesforce and led a cross-functional team across marketing, sales, and operations. Earlier at Whatfix, I implemented the GTM tools stack and built reporting processes that gave leadership visibility into performance.
I started as a Data Append Executive at Replicon and grew from SQL reporting into marketing and sales operations across B2B SaaS companies including Whatfix, Amagi, and Leena AI. I’m focused on bringing order to fragmented processes and building systems teams can rely on.
Experience
Work history, roles, and key accomplishments
Worked as Lead Data Aquisition at APO Group.
Owned and administered the full MarTech stack — HubSpot, Sales Navigator, ZoomInfo and Apollo — across a 10–20 person SDR team, managing all configurations, integrations and vendor relationships.
Independently designed and launched a scalable HubSpot marketing campaign system from the ground up — creating a repeatable, data-driven framework that standardised campaign execution across the organisa
Led a cross-functional team of 2–3 across marketing, sales and operations — driving alignment on campaign execution, reporting standards and tool implementation to improve GTM efficiency at scale.
Built and maintained executive-level reporting dashboards using Salesforce giving senior leadership real-time visibility into pipeline health, campaign performance and demand generation metrics.
Designed and executed end-to-end marketing campaign frameworks across demand generation and lead gen programs — standardising processes that improved campaign turnaround time and cross-team collaboration.
Managed full-funnel demand generation operations — owning lead scoring, lead routing and nurture workflows in Salesforce to ensure consistent MQL quality and smooth handoff to the sales team.
S
Implemented and managed the GTM tools stack from the ground up — evaluating, onboarding and integrating key sales and marketing platforms to streamline workflows and accelerate the sales team's productivity.
Owned end-to-end Sales Operations including pipeline reporting, SDR enablement and analytics — building dashboards and operational processes that gave leadership real-time visibility into GTM
Led reporting and data analysis initiatives — translating complex business data into actionable insights to support strategic decision-making across cross-functional teams.
Owned global reporting, data analysis and sales operations support across multiple regions — building dashboards and delivering cross-regional stakeholder reports that gave leadership real-time visibility into business performance.
• Using SQL based databases to extract, analyze and turn raw data into meaningful business insights.
• Provide quantitative analysis, reporting, and trending for key strategic initiatives.
• Provide data sets and metrics to add context and measure potential impact for new Projects
• Creating renewal Campaigns and offers for North America Market
• Generates new product code in the system with prici
- Closely working with Sales Operation team.
- Creating Sales renewal and compliance quotes.
- Approving sales quotes.
- Updating Gainsight for smooth flow of product sales.
- Business Analysis
- Requirement gathering and analysis
- Data Analysis
- Create and approve quotes in SFDC and CPQ
- Resolve SFDC Cases
- Workflow Management
• Responsible for providing MIS support to entire executive, sales, marketing teams globally as per
business metrics
• Identifying scope of automation for the existing reports
• Preparing Dashboard, forecast & pipeline reports for the managers and stakeholders
• Interacting with internal clients across globe for their support in Business analysis and reporting
and Actions pl
• Involved in Merging Contacts and Leads in SFDC.
• Appending and Distribution of leads.
• Expertise in handling Data researching tools like Zoom info, Hoovers.• Append missing data of existing lists.
• Data appending for Title, Email, phone & fax numbers, addresses and names to your large contact lists. For business to business marketing ( B2B Marketing), use to add contact name, Contact Title,
Operation Excutive
M-tex
Oct 2008 - Oct 2011 (3 years)
• Conducting market surveys and reports on competitors strategies.
• Responsible for providing quotes, generate sales, and marketing.
• Maintain and develop new and existing business customers and vendors.
• Online marketing and sales.
• Travelled extensively across India to promote the business.
Education
Degrees, certifications, and relevant coursework
Indira Gandhi National Open University
Bachelor of Commerce (B.Com.)
SQL: Data Reporting and Analysis
Jul 2018
Microsoft
Querying Data with Transact-SQL
Dec 2018
Data Science and Analytics Career Paths and Certifications: First Steps
Oct 2017
DAV School
2000 - 2003
Simplilearn
Salesforce Administrator & App Builder (Developer)
Feb 2017
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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