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rajesh bahrtiRB
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rajesh bahrti

@rajeshbahrti

Marketing Operations leader at APO Group who built a scalable HubSpot campaign system and turned pipeline data into leadership decisions.

India
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What I'm looking for

I’m interested in helping scale a marketing engine or build out an operations function.

At Leena AI, I designed and launched a scalable HubSpot campaign system from the ground up, creating a repeatable, data-driven framework for campaign execution. I also rebuilt broken workflows to improve pipeline data quality and give marketing and sales leadership reliable visibility into funnel performance.

At Amagi Corporation, I built executive dashboards in Salesforce and led a cross-functional team across marketing, sales, and operations. Earlier at Whatfix, I implemented the GTM tools stack and built reporting processes that gave leadership visibility into performance.

I started as a Data Append Executive at Replicon and grew from SQL reporting into marketing and sales operations across B2B SaaS companies including Whatfix, Amagi, and Leena AI. I’m focused on bringing order to fragmented processes and building systems teams can rely on.

Experience

Work history, roles, and key accomplishments

APO Group logoAG
Current

Lead Data Aquisition

Aug 2026 - Present (1 month)

Worked as Lead Data Aquisition at APO Group.

Leena AI logoLA

Associate Director Marketing Operations

Aug 2025 - Jul 2026 (11 months)

Owned and administered the full MarTech stack — HubSpot, Sales Navigator, ZoomInfo and Apollo — across a 10–20 person SDR team, managing all configurations, integrations and vendor relationships.

Independently designed and launched a scalable HubSpot marketing campaign system from the ground up — creating a repeatable, data-driven framework that standardised campaign execution across the organisa

Amagi Corporation logoAC

Senior Manager Marketing Operations

May 2024 - Aug 2025 (1 year 3 months)

Led a cross-functional team of 2–3 across marketing, sales and operations — driving alignment on campaign execution, reporting standards and tool implementation to improve GTM efficiency at scale.

Built and maintained executive-level reporting dashboards using Salesforce giving senior leadership real-time visibility into pipeline health, campaign performance and demand generation metrics.

Amagi Corporation logoAC

Marketing Operations Manager

Jun 2023 - May 2024 (11 months)

Designed and executed end-to-end marketing campaign frameworks across demand generation and lead gen programs — standardising processes that improved campaign turnaround time and cross-team collaboration.

Managed full-funnel demand generation operations — owning lead scoring, lead routing and nurture workflows in Salesforce to ensure consistent MQL quality and smooth handoff to the sales team.

S

Whatfix logoWH

Sales Operations and GTM tools Manager

Apr 2021 - Jun 2023 (2 years 2 months)

Implemented and managed the GTM tools stack from the ground up — evaluating, onboarding and integrating key sales and marketing platforms to streamline workflows and accelerate the sales team's productivity.

Owned end-to-end Sales Operations including pipeline reporting, SDR enablement and analytics — building dashboards and operational processes that gave leadership real-time visibility into GTM

Brillio logoBR

Lead Business Analyst

Dec 2020 - Mar 2021 (3 months)

Led reporting and data analysis initiatives — translating complex business data into actionable insights to support strategic decision-making across cross-functional teams.

Poly logoPO

Global Reporting and Data Analyst

Aug 2019 - Dec 2020 (1 year 4 months)

Owned global reporting, data analysis and sales operations support across multiple regions — building dashboards and delivering cross-regional stakeholder reports that gave leadership real-time visibility into business performance.

Just Energy logoJE

Associate Business Analyst

Apr 2018 - Jul 2019 (1 year 3 months)

• Using SQL based databases to extract, analyze and turn raw data into meaningful business insights.
• Provide quantitative analysis, reporting, and trending for key strategic initiatives.
• Provide data sets and metrics to add context and measure potential impact for new Projects
• Creating renewal Campaigns and offers for North America Market
• Generates new product code in the system with prici

Pentaur Technology Pvt Ltd logoPL

Senior Reporting Analyst

Jun 2015 - Mar 2018 (2 years 9 months)

- Closely working with Sales Operation team.
- Creating Sales renewal and compliance quotes.
- Approving sales quotes.
- Updating Gainsight for smooth flow of product sales.
- Business Analysis
- Requirement gathering and analysis
- Data Analysis
- Create and approve quotes in SFDC and CPQ
- Resolve SFDC Cases
- Workflow Management

Replicon logoRE

Sr. Sales Administrative Assistant

Apr 2014 - Jun 2015 (1 year 2 months)

• Responsible for providing MIS support to entire executive, sales, marketing teams globally as per
business metrics
• Identifying scope of automation for the existing reports
• Preparing Dashboard, forecast & pipeline reports for the managers and stakeholders
• Interacting with internal clients across globe for their support in Business analysis and reporting
and Actions pl

Replicon logoRE

Data Append Executive

Apr 2012 - Apr 2014 (2 years)

• Involved in Merging Contacts and Leads in SFDC.
• Appending and Distribution of leads.
• Expertise in handling Data researching tools like Zoom info, Hoovers.• Append missing data of existing lists.
• Data appending for Title, Email, phone & fax numbers, addresses and names to your large contact lists. For business to business marketing ( B2B Marketing), use to add contact name, Contact Title,

MT

Operation Excutive

M-tex

Oct 2008 - Oct 2011 (3 years)

• Conducting market surveys and reports on competitors strategies.
• Responsible for providing quotes, generate sales, and marketing.
• Maintain and develop new and existing business customers and vendors.
• Online marketing and sales.
• Travelled extensively across India to promote the business.

Education

Degrees, certifications, and relevant coursework

IU

Indira Gandhi National Open University

Bachelor of Commerce (B.Com.)

LI

LinkedIn

SQL: Data Reporting and Analysis

Jul 2018

MI

Microsoft

Querying Data with Transact-SQL

Dec 2018

LI

LinkedIn

Data Science and Analytics Career Paths and Certifications: First Steps

Oct 2017

DS

DAV School

2000 - 2003

SI

Simplilearn

Salesforce Administrator & App Builder (Developer)

Feb 2017

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