Looking for a job

Kishan Rastogi

@kishanrastogi

Marketing Operations Manager at Anaplan who built AI tools to audit Marketo forms and turn campaign metrics into insights.

India

Message

At Anaplan, I direct global marketing operations and campaign production, partnering with marketing, web, legal, and business systems teams to launch campaigns in Marketo and Salesforce.

I built an AI-powered Automatic Form Compliance Agent to audit Marketo forms, and developed AI Campaign Insights using Gemini AI to turn campaign metrics into takeaways for marketing leadership.

For global Anaplan Connect events, I served as Registration Lead, coordinating registration setups, platform integrations, and on-site badge printing. I also manage Marketo–Salesforce sync health and lead compliance across GDPR, CCPA, and opt-in consent frameworks.

Experience

Work history, roles, and key accomplishments

Current

Manager, Marketing Operations Production

Current

Anaplan

Jul 2023 - Present (3 years 2 months)

Direct global marketing operations and campaign production, partnering with Sales, Field Marketing, Legal, Web, and Business Systems to execute campaigns and enforce CRM compliance. Lead the global Marketing Operations Production function, serving as the central point of contact for campaign execution, operational governance, and process improvement.

Marketo Engage Salesforce GDPR CCPA Campaign Operations Lead Routing Database Governance AI Implementation Gemini Agentspace Event Operations Incident Management Team Leadership

Team Lead – Marketing Operations & Customer Success

RightWave

Managed and mentored a team of seven marketing operations specialists and customer success coordinators to maintain consistent quality and delivery standards. Designed and standardized operational templates and QA checklists, which reduced asset creation errors and improved campaign deployment times.

Team Leadership Process Standardization QA Customer Success Campaign Execution

Senior Lead Flow Specialist & MarTech

Gartner

Managed and refined Salesforce lead lifecycle workflows and automated routing rules to reduce lead response times and handoff friction. Investigated and resolved critical lead attribution errors and sync discrepancies between marketing automation and CRM databases.

Salesforce Lead Lifecycle Management Data Quality Attribution Integration Stakeholder Management