At Aroson Foods Pvt. Ltd. (ASOP Group), I lead 16 departments and serve as the single point of operational accountability to the founders. I conceptualised, relaunched and scaled SNACC, APLUS and ALLWAZE, and pioneered JAGURR from concept.
I’ve built routes to market across General Trade, Modern Trade, E-commerce and Quick Commerce, while introducing operating plans, budgets, KPIs and performance dashboards to support the group’s move toward a structured corporate framework.
At Ban Group of Companies, I launched the Biscraft biscuit brand, which reached ₹2.5 Cr/month turnover within 1.5 months, and expanded the business into North India, UAE, Singapore, Bahrain and West Africa. As General Manager – International Business, I also appointed 29 distributors across 14 countries within six months.
Earlier, I set up essential-oil manufacturing plants in Ethiopia and Burundi under FDI, and launched AL ZAYRA in 17 countries in its first year, delivering US$ 3.63M in revenue. My work has spanned FMCG, food and beverages, confectionery and fragrance, from plant operations and brand building to international business leadership.
