Rajashree Mahanty
@rajashreemahanty
I build digital sales and customer engagement platforms that deliver measurable B2B growth.
What I'm looking for
At JSW Steel, I lead Digital Centre of Excellence initiatives across Sales and Marketing, building hyper-personalized omnichannel engagement, ML-powered recommendations, and digitized business-development workflows. My work delivered 2x ROI in four months, 38.7 KT of incremental sales, a 63% reduction in non-moving inventory, and approximately ₹42 Cr in realized revenue.
Previously at Tata Consultancy Services, I streamlined application processes through automation, implemented alerting that improved operational efficiency by 95%, and coordinated production releases across business units. I bring a strategy and marketing MBA perspective to data-driven growth, customer experience, technology adoption, and cross-functional execution.
Experience
Work history, roles, and key accomplishments
Senior Manager, Digital Centre of Excellence - Sales & Marketing
JSW Steel
Jun 2023 - Present (3 years 2 months)
Led the design and execution of a hyper-personalized, omnichannel customer engagement platform, delivering 2x ROI within four months and driving 38.7 KT of incremental sales. Transformed business development processes through workflow digitization and implemented ML-powered recommendation engines to optimize inventory.
Education
Degrees, certifications, and relevant coursework
Indian Institute of Foreign Trade
Master of Business Administration, Strategy and Marketing
2021 - 2023
Pursued a Master of Business Administration with a major in Strategy and Marketing.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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