Aditi Gupta

Lead marketing initiatives to strengthen brand visibility and consumer engagement in India. Drive integrated programs across digital, local visibility, and consumer education to improve awareness and lead generation.

Built the marketing foundation for Flipkart Commerce Cloud's enterprise SaaS division, developing digital lead generation channels and growing organic LinkedIn presence to 5.2K+ followers. Managed high-visibility events and led brand identity refresh.

Built a 1-year growth roadmap that contributed to the acquisition of 800K+ users and 358% growth. Designed a data-driven content pipeline that increased weekly Facebook engagement to 1.6M.

Led content and marketing initiatives to increase awareness of AI-driven retail analytics solutions. Represented the company in public-facing conversations on AI and industry trends.

Led creative and negotiation for the YRF co-branded 'Sui Dhaga' campaign, delivering 25% ROI on retail SaaS sales to SMEs. Developed sales and market-facing materials for inside sales and telecom consultant teams.

Developed branding strategy for digital-first media properties, including InUth, IE Malayalam, and IE Tamil, strengthening recognition across distinct audience segments.

Acquired 300K subscribers in 6 months through targeted multilingual paid campaigns on Snapchat and live video. Reduced customer acquisition cost to ₹15 per paying-intent user through vernacular ad networks.

Contributed to content-led marketing and thought leadership initiatives for VWO.

Pursuing a Master’s in Corporate Law with a focus on intellectual property and AI-generated content.

Completed a Bachelor of Technology in Computer Science.