Raja Meyyappan

Designed end-to-end support workflows reducing drop-off rate by 12% and developed automated campaign workflows in Crisp improving re-engagement by 8%. Managed a team of 5 and partnered with Product to resolve friction points.

Developed and implemented paid advertising strategies across in-house and digital platforms, managing a $500,000 annual budget at a 20% ROI increase. Tracked campaign performance and collaborated with development team to streamline self-service setup.

Increased Merchant Satisfaction Rate by 12% through process flow redesign and coached a team of 15 through post-integration transition. Reduced QA audit markdowns by 21% by mentoring new hires.

Formulated a savings-projection procedure delivering ~$15,000 in downstream cost savings and drafted workflow and SOP documentation. Published weekly reports and scorecards.

Engineer roles in product development, quality control, and production inspection. Initiated a Zero Defect Program and reduced in-house wastage by 7% through vendor-partnered improvement.

Engineer roles in product development, quality control, and production inspection. Reduced part defect rate by 75% during assembly through client collaboration and CAD-based design validation.

Bachelor's degree in Mechanical Engineering from Southern Academy of Maritime Studies College of Engineering and Technology, completed in 2013.