Rafael Ribeiro

Owns HubSpot end-to-end for CRM, CMS/website maintenance, and email marketing, running automated nurture flows and Zapier integrations that grew the inbound lead pipeline by 30%. Manages LinkedIn content calendar and website updates, using GenAI and prompt engineering to produce ad creative that lifted follower base 160% and brand engagement 40%.

Directed patient recruitment strategy for high-complexity national clinical trials in Canada, building automated funnels with pre-screening logic for deep audience qualification. Developed and managed Google and Meta Ads campaigns focused on ROI/ROAS, generating a 4.2x average return and 30–50% QoQ performance gains.

Translated complex clinical and scientific concepts into high-conversion, patient-facing content while maintaining a clinically credible voice for institutional stakeholders, governed by strict compliance with FDA, IRB, HIPAA, and PIPEDA regulations. Owned HubSpot (CMS/website, CRM, email marketing) and LinkedIn content operations daily, alongside independent management of marketing events, primar

Completed a Diploma in International Business from Seneca College in Toronto, Ontario, in December 2020.

Earned a Bachelor's degree in Social and Business Communication from the University of Brasília in February 2017.