Adanna Emenike
@adannaemenike
I build data-informed digital campaigns that increase qualified leads and conversions.
CanadaWhat I'm looking for
At R-jolad Hospital, I planned and optimized Meta and LinkedIn campaigns that increased qualified inbound leads by 22% in six months.
I managed paid advertising budgets up to $15,000, reported on ROI, CTR, and conversions, and used A/B testing to reduce cost per acquisition by 14%. I also built HubSpot lead-nurturing workflows and maintained Salesforce CRM data hygiene, improving lead-to-opportunity conversion rates by 10%.
At National Thrift Stores, I support sales launches through promotional schedules, internal communications, customer-facing collateral, and multi-channel content distribution. I enjoy translating audience and campaign data into practical growth opportunities.
Experience
Work history, roles, and key accomplishments
Digital Marketing Specialist (Co-op)
National Thrift Stores
Jan 2026 - Present (8 months)
Supported end-to-end coordination of major sales launches by drafting internal communications, preparing promotional schedules, and organizing go-to-market materials. Developed customer-facing collateral and sales enablement materials, managing digital content distribution across multi-channel touchpoints.
Digital Marketing & Business Development Specialist
R-jolad Hospital
Jan 2024 - Dec 2025 (1 year 11 months)
Partnered with graphic designers and web developers to deliver healthcare marketing campaigns on schedule, maintaining client communication and brand alignment. Conducted competitive benchmarking, SEO reviews, and digital channel audits to identify acquisition opportunities. Analyzed audience behavioral data to build buyer personas, increasing average ad CTR by 1.8%. Managed monthly paid advertisi
Education
Degrees, certifications, and relevant coursework
CDI College
Diploma, Business and Digital Marketing Management
Diploma in Business and Digital Marketing Management from CDI College, North York ON, completed in 2026.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Job categories
Skills
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