Lana Haliuk
@lanahaliuk
CRM Specialist and marketing automation expert improving HubSpot performance and attributed revenue.
CanadaWhat I'm looking for
I’m a detail-driven CRM and marketing specialist with 4+ years of experience managing HubSpot CRM, marketing automation, and email campaign execution. I optimize lead lifecycle processes with lifecycle-stage triggers, A/B testing, and performance-driven refinements—improving open rates from 16% to 36% and supporting $6M+ in attributed revenue through HubSpot email sequences.
As a sole CRM administrator for 80+ users, I manage platform architecture, workflows, permissions, and data integrity, while building and streamlining over 150 automation workflows to reduce manual work. I also deliver company-wide HubSpot training, translate CRM data into actionable leadership reporting, and coordinate website improvements that strengthen UX and conversion pathways.
Experience
Work history, roles, and key accomplishments
CRM Specialist / Coordinator
La-Z-Boy Ottawa & Kingston
Oct 2021 - Present (4 years 9 months)
Built and optimized HubSpot email sequences with lifecycle-stage triggers and ongoing A/B testing, generating $6M+ in attributed revenue and increasing open rates from 16% to 36%. Served as sole HubSpot CRM administrator for 80+ users, created 150+ automation workflows, and delivered company-wide training and performance reporting.
Marketing Specialist
Paws 4 Paws Pet Wellness
Jan 2020 - Sep 2021 (1 year 8 months)
Built and optimized automated Mailchimp email workflows to nurture leads and improve engagement. Managed Google Analytics and reporting, analyzed digital performance to optimize content strategy, and maintained e-commerce product data and fulfillment through WooCommerce.
Education
Degrees, certifications, and relevant coursework
Selkirk College
Diploma, Hospitality Management
2014 - 2017
Completed a Diploma in Hospitality Management at Selkirk College from 2014 to 2017.
University of Oil and Gas
Bachelor’s Degree, Documentation & Communication Science
Earned a Bachelor’s Degree in Documentation & Communication Science at the University of Oil and Gas in Ukraine.
HubSpot
HubSpot Marketing Hub Certification, Marketing Automation
Completed HubSpot Marketing Hub software training/certification.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Job categories
Skills
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